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Action, Snowboard

Campaign
Agency Network: 
Published/Aired: 
November 2010

Description

Print advertisement created by Publicis, Switzerland for Bardill, within the category: Recreation, Leisure.

Advertising Agency: Publicis Zurich, Switzerland
Creative Director: Ralph Halder
Copywriter: Cyrill Wirz
Art Director: Thomas Berger
Photographer: Getty Images
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Cheerriiee's picture

I'd like it a lot more, if you could see a more of the person using the products, tho the idea its nice!

Cheerriiee
Activity Score 952
Graphic Designer
woody's picture

1

woody
Activity Score 71
Art Director
TiltedChairCreative's picture

I kind of like not seeing the products; I mean, from here, they wouldn't look like much anyway. I like that we're caught right at the moment when the products are being fully utilized. I toyed around with a similar idea once, but it ultimately got sacked....Tag needs work.

TiltedChairCreative
Activity Score 513
New Nice and Fun's picture

Lost Season 10 Episode 1 - We've got what it takes ....

New Nice and Fun
Activity Score 377
CuriousPencil's picture

"...to make avalanches."
"...to make you invisible."

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

I like the concept, not the execution. The point is that Bardill sells apparel for this type of sport, not just for looks. So the idea is good. The font and visual execution isn't so great though. They should have made it look like the cover/spread of a fashion magazine where they outline what the person in the photo is wearing.

Guest
Guest's picture

Nice work Getty Images.
But that's about it.

Guest
Dzsoi's picture

Sorry, making the person invisible to make the visual interesting is not an advertising concept, just a sweaty effort.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
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