Action, Snowboard

Agency Network: 
November 2010


Print advertisement created by Publicis, Switzerland for Bardill, within the category: Recreation, Leisure.

Advertising Agency: Publicis Zurich, Switzerland
Creative Director: Ralph Halder
Copywriter: Cyrill Wirz
Art Director: Thomas Berger
Photographer: Getty Images
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Cheerriiee's picture

I'd like it a lot more, if you could see a more of the person using the products, tho the idea its nice!

Activity Score 952
Graphic Designer
woody's picture


Activity Score 71
Art Director
TiltedChairCreative's picture

I kind of like not seeing the products; I mean, from here, they wouldn't look like much anyway. I like that we're caught right at the moment when the products are being fully utilized. I toyed around with a similar idea once, but it ultimately got sacked....Tag needs work.

Activity Score 513
New Nice and Fun's picture

Lost Season 10 Episode 1 - We've got what it takes ....

New Nice and Fun
Activity Score 377
CuriousPencil's picture

" make avalanches."
" make you invisible."

Activity Score 4225
Guest's picture

I like the concept, not the execution. The point is that Bardill sells apparel for this type of sport, not just for looks. So the idea is good. The font and visual execution isn't so great though. They should have made it look like the cover/spread of a fashion magazine where they outline what the person in the photo is wearing.

Guest's picture

Nice work Getty Images.
But that's about it.

Dzsoi's picture

Sorry, making the person invisible to make the visual interesting is not an advertising concept, just a sweaty effort.

Activity Score 8532
Copywriter at junior copywriter
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