Agency Network: 
February 2011

Print advertisment created by SAA, Russia for Barclays, within the category: Finance.

...if Shakespeare was a banker. Bank without emotions.

Advertising Agency: SAA, Moscow, Russia
Creative Director: Vasily Ovchinnikov
Art Director: Vasily Ovchinnikov
Copywriter: Alexandra Tschegortsova

Comments (14)

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jliopf's picture
Activity Score 92

shakespeare as a banker? is it a good or a bad thing? i don't get it.

morse's picture
Activity Score 18024

I assume Shakespeare as a Barclays banker would be a bad thing because his work would not have any emotion. But the proposition is that banking without emotion is good for the clients.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AdBuzzer's picture
Activity Score 1174

Nobody expects emotions from a bank, so the whole effort here is pointless - we know Barclays isn't emotional!

twelve_noon's picture
Activity Score 617

a bank without emotions. wow. who did the planning for this...
(i won't even comment on the creative execution itself)

luispiter's picture
Activity Score 2756

its bad... all campaing its bad

Reto1976's picture
Activity Score 24

Bank without emotions. Is this a benefit? And why Shakespeare? And why piechart?

Master Jack's picture
Master Jack
Activity Score 64

These are really hard to understand.

Glut's picture
Activity Score 3935

what? next

abake's picture
Activity Score 1262

I didn't understand a single ad of this campaign...
But what little I understood thanks to your comments guys, I didn't like.

sempreverdebiga's picture
Activity Score 10

I don't link this campaign. What do they want comunicate?
The bank has got emotions, or not ... why?

Yarp's picture
Activity Score 385

Think AdBuzzer hit this one on the head. I dont expect any bank to be emotional so what sets Barclays apart?

Roger Keynes's picture
Roger Keynes
Activity Score 5498

brand choice, without emotion?

The Jobless Writer
Will Think for Salary

Billoughsby's picture
Activity Score 5144

Adbuzzer has the answer Barclays needed before embarking on this campaign. This entire direction, if very mildly diverting, is pointless, heading off an expectation that no one on earth has in the first place.

Why o why.

That's it.

Kyput's picture
Activity Score 62

yeah, why they put 50% for love but they said the bank is without emotions.. weird