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Axxl's picture

I don't like these small-car-ads anymore. All the same. Boring.

Axxl
Activity Score 208
Art Director at Jung von Matt, Hamburg
addyhoch10's picture

come on axxl, what about your honda monkey ad? :)

addyhoch10
Activity Score 2592
Art Director
PeteHH's picture

Not bad. At least it's a small-car-ad that even kids will understand. Nice art-direction.

PeteHH
Activity Score 202
Copywriter
salamandos's picture

it's ok, don't like the art, the background is too blurry

salamandos
Activity Score 1947
Art Director
the.adnerd's picture

same ad, with barbie's hair, done by ogilvy sao paulo couple of years ago

it's nice. i like

the.adnerd
Activity Score 160
Desi's picture

Nice stuff.

Desi
Activity Score 1042
popdistortion's picture

The fact that they are small has been done enough now. Isn't there more to this product?

popdistortion
Activity Score 1592
Jonny Lonestar's picture

how much cooler would it have been if the draft ripped Barbie's clothes off? every Barbie doll ends up naked, and sexless, within the first 2 years anyway.

Jonny Lonestar
Activity Score 282
Art Director
salamandos's picture

good thought

salamandos
Activity Score 1947
Art Director
addyhoch10's picture

i'm not sure if "even kids" would get this as PeteHH said, kinda depends on their age but i don't think most kids would link this picture with a fast driving car. that's a typical adult train of thought, kids usually don't think outside the box - when they see a car, it's a car ad, when they see a barbie, it has to be a barbie ad. of course this is of no importance as toy ads are primary targeted at adults anyway. haha

agree with jonny lonestar, the naked barbie would be much better. some would say it's sexist, blabla, but it would perfectly fit into this latin american way of raising little macho monsters. ahhhhh, my sweet stereotypes.

addyhoch10
Activity Score 2592
Art Director
slim's picture

Maybe those ex-saatchis China kids could have a crack at a Hotwheels scam?

I see burning cars.... charred bodies.......

slim
Activity Score 1047
Copywriter
KimKong's picture

I think this is a perfect way to incorporate two hugely iconic Mattel products.

KimKong
Activity Score 198
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