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Published/Aired: 
October 2011
Bank Sarasin-Alpen Print Ad -  Swiss

Description

Copywriter: K.S. Gopal

Print advertisement created by Kobeso, United Arab Emirates for Bank Sarasin-Alpen, within the category: Finance.

Caption

Islamic Banking. Swiss Standards.

Advertising Agency: Kobeso, Dubai, UAE
Executive Creative Director / Art Director: Komal Bedi Sohal
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Highest Rated

bate_palmas's picture

Hmmm. I might be wrong, but I know that in Hebrew you read from right to left. Maybe it's the same with Islamic (that's not a language though, surely?).

Then it says 'swiss'.

Which is pretty rubbish.

bate_palmas
Activity Score 1479
alvord's picture

uhmmm...

alvord
Activity Score 201
Baelin's picture

Would appreciate if someone could point out to me what the "Swiss Standards" element is?

Baelin
Activity Score 273
Copywriter
jackblack's picture

So?

jackblack
Activity Score 2357
Art Director
bate_palmas's picture

Hmmm. I might be wrong, but I know that in Hebrew you read from right to left. Maybe it's the same with Islamic (that's not a language though, surely?).

Then it says 'swiss'.

Which is pretty rubbish.

bate_palmas
Activity Score 1479
dsklan's picture

why it says siwss?!

dsklan
Activity Score 1926
Art Director at homeshop
Baelin's picture

@bate_palmas

Oo. You're right. Read it right to left to see the Swiss. It might actually be a pretty clever piece of wordplay. Perhaps the Arabic word there means 'Bank' or something?

FYI, islamic is the religion. Arabic is the language.

Baelin
Activity Score 273
Copywriter
A. Akbari's picture

I can't understand why they made it a mirrored "swiss". To show what? Islamic means "right to left"?????

A. Akbari
Activity Score 334
Other at Development Pioneers International Group-DPIG |

www.AAkbari.com

bate_palmas's picture

Who knows? Strange one this...

bate_palmas
Activity Score 1479
Anzor's picture

arabic calligraphy for the word swiss, and written from right to left !!!! ... even for someone who understand arabic it doesn't make sense

Anzor
Activity Score 32
Graphic Designer
Nsyriani's picture

It definitely has something attractive in it though..

Nsyriani
Activity Score 8
Btl advertising agency
Hadrons's picture

Great play with fonts.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

creative.vibes's picture

the calligraphy is nice..apart from that nothing makes sense.

creative.vibes
Activity Score 86
Art Director at Bluamobea, UAE
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