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2012 London Olympics Campaign, London Tower Bridge

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

Executive Creative Director: Shumei.Tseng

Print advertisement created by McCann, China for Bank of China, within the category: Finance.

Caption

See it live, Olympics within reach

Advertising Agency: Mccann, Beijing, China
Creative Director: Eddie Chen
Art Director: Johnny Zhu
Copywriter: Wendy Wang
Designers: FanFan Zhang, ShengNan Li
Art Director: Cherry Pan
Account Executive: Ellen Zhang
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whitewhite's picture

Oh no! There ought to be a better way of showing 'see it live'

whitewhite
Activity Score 251
Copywriter
jackmancer2017's picture

There must be, or else I have to admit these guys did a proper job making this obvious ad.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Hadrons's picture

no imagination/ creativity

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Shawali's picture

No words....

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

chuckieT's picture

Another terrible Olympic sponsorship ad.

chuckieT
Activity Score 680
Creative
DancingDave's picture

@chuckieT - and another useless comment from a terrible creative.

DancingDave
Activity Score 82
Copywriter
MicheleVirgilio's picture

Good art but not good idea

MicheleVirgilio
Activity Score 2617
mmackinven's picture

Good art? Let's look at the perspective of the floaties...

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

Nike Diesel's picture

You serious???

Nike Diesel
Activity Score 13630
Art Director
andylefty's picture

Not a fan. Let's leave it at that.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
coolhandme's picture

One should not swim in the Thames. Everyone knows that.

coolhandme
Activity Score 80
iambusy's picture

lol...a for apple

iambusy
Activity Score 2219
Copywriter |

busy.

Webby907's picture

What next? A similar ad involving playing a sport using Big Ben? Oh, wait.. http://adsoftheworld.com/media/print/bank_of_china_2012_london_olympic...

Not a great idea for an Olympic ad I'm afraid, too basic!

Webby907
Activity Score 7
Hawrys's picture

No... :/

Hawrys
Activity Score 198
Copywriter
Lazarus's picture

What makes it really bad are those two bozos sitting on top of the bridge.

Lazarus
Activity Score 1536
Creative Director
zr4218's picture

Garbage idea

zr4218
Activity Score 31
Art Director
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