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2012 London Olympics Campaign, Big Ben

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

Executive Creative Director: Shumei.Tseng

Print advertisement created by McCann, China for Bank of China, within the category: Finance.

Caption

See it live, Olympics within reach

Advertising Agency: Mccann, Beijing, China
Creative Director: Eddie Chen
Art Director: Johnny Zhu
Copywriter: Wendy Wang
Designers: FanFan Zhang, ShengNan Li
Art Director: Cherry Pan
Account Executive: Ellen Zhang
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whitewhite's picture

So they mixed 'see it live' and 'London' and messed up the whole thing

whitewhite
Activity Score 251
Copywriter
Milan Solanki's picture

huh..brain dead : (

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
hero china's picture

做的这么烂还好意思发上来,丢中国人的脸,吗比的

hero china
Activity Score 99
Art Director at beijing lintas
cvchitale's picture

ditto as hero china

cvchitale
Activity Score 1418
Copywriter
Hadrons's picture

weak

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture

Not the best campaign ever in the world

Wordfruit
Activity Score 1023
okoriejackel's picture

the copywriters messed up the whole thing

okoriejackel
Activity Score 15
Art Director at DDB Lagos, Nigeria
Billoughsby's picture

The whole Dare To Be Corny/I Love Me Some Literal thing slam-dunked.

Billoughsby
Activity Score 5144
Art Director |

That's it.

chuckieT's picture

This is much worse than your typical terrible Olympic sponsorship ad.

chuckieT
Activity Score 680
Creative
MicheleVirgilio's picture

No

MicheleVirgilio
Activity Score 2617
vote4pedro's picture

Painfully bad.

vote4pedro
Activity Score 4601
Copywriter
coolhandme's picture

Fell asleep. What? Oh. Right. Bad.

coolhandme
Activity Score 80
Ed Rapport's picture

reminds me a lot of student work

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Hawrys's picture

no again... :/

Hawrys
Activity Score 198
Copywriter
whitekaras's picture

我无语了

whitekaras
Activity Score 115
andylefty's picture

Genuinely makes me feel ill. Wait I have a cold. Still...

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Lazarus's picture

Sorry, but this is bad. Real bad.

Lazarus
Activity Score 1536
Creative Director
Nike Diesel's picture

Hard to look at.

Nike Diesel
Activity Score 13630
Art Director
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