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Agency Network: 
Published/Aired: 
March 2010

Description

Print advertisement created by Ogilvy, Ukraine for Bank Forum, within the category: Finance.

Caption

Punk. German style.
Banking. German style.

Advertising Agency: Ogilvy & Mather, Ukraine
Creative Directors: Will Rust, Ferenc Benesch
Art Directors: Taras Dzendrovskii, Will Rust, Zoltan Visy
Copywriters: Alexandra Doroguntsova, Karolina Galacz
Accounts: Svetlana Polyakova, Martin Alles
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MaximeGK's picture

I'm not sure if I understand but I'm assuming the cow lick is supposed to be a mini punk hair spike.

MaximeGK
Activity Score 78
Guest's picture

the guy looks not german at all :)

Guest
HappyHour's picture

this can't really be what German punks look like.

HappyHour
Activity Score 2381
Guest's picture

you guys are clearly not german and cannot appreciate german insight... pity... ad as well as previous make sense and the message is clear about which kind of style this product has.

Guest
LeeHarvey's picture

Go ahead punk, make my day...

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

still he doesnt look german at all - i know how a german looks

Guest
Ye eun's picture

i don't know how a german looks, but i can realize he isn't a german

Ye eun
Activity Score 20

sleep

Guest's picture

i have seen some German punks and I can assure you that this is really not realistic

Guest
Guest's picture

See thats my point - he looks not german

Guest
Guest's picture

OK then Where is he from? And what does a Gertman look like...you all sound like clients!

Guest
Guest's picture

But you have to react like a client if a guy suppose to be a german doesnt look like a german and is advertising a german product/ brand - something is wrong

Guest
Dzsoi's picture

Maybe bad casting, but very clever, good ad. I would trust this bank for sure.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

haha clients are not our enemies buddy, they give us our daily bread

Guest
ballyscanlon's picture

"Evgeniy Krylov" is not the photographer of this image. i am. ballyscanlon.com this is a stock image purchased from gettimages.com

http://www.gettyimages.com/detail/82300015/Digital-Vision

copyright is under my name.

ballyscanlon
Activity Score 2
Photographer
HappyHour's picture

bastards.

HappyHour
Activity Score 2381
ivan's picture

Thanks! Removed his name.

ivan
Creative Director at Ads of the World
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