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Agency Network: 
Published/Aired: 
March 2010

Description

Print advertisement created by Ogilvy, Ukraine for Bank Forum, within the category: Finance.

Caption

Chaos. German style.
Banking. German style.

Advertising Agency: Ogilvy & Mather, Ukraine
Creative Directors: Will Rust, Ferenc Benesch
Art Directors: Taras Dzendrovskii, Will Rust, Zoltan Visy
Copywriters: Alexandra Doroguntsova, Karolina Galacz
Accounts: Svetlana Polyakova, Martin Alles
Photographer: Evgeniy Krylov
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Highest Rated

gonndo's picture

So basically they're saying they're the most boring bank at the world...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

New Nice and Fun's picture

Simple and funny! Very funny for a bank !

New Nice and Fun
Activity Score 377
talkingisfree's picture

Layout, art direction is so boring. However idea is nice.

talkingisfree
Activity Score 2712
Art Director
Carlos Garcia's picture

Bad art direction but this is so good.

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

gonndo's picture

So basically they're saying they're the most boring bank at the world...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture

I don't knnow how a bank cold at all be exciting. You do not go to a Bank for excitiment. You go to a Bank for safety and security and precision. And that exactly what this advert tells us.

Guest
Guest's picture

@gonndo: u dont get it, pal. It's about clichés ;)

Great stuff!

Guest
gonndo's picture

I got it,
but I just think that showing themselves as a "boring" bank could be dangerous, that's all...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture

banks have to be boring. I don't want them to have fun with my money.

Guest
Guest's picture

you want your bank to be boring and predictable.

Guest
DonDraper's picture

good insight. good message

funny ad

DonDraper
Activity Score 18
Creative Director at Sterling Cooper
artcurie's picture

simple.
very good

artcurie
Activity Score 363
Guest's picture

not very good

Guest
shortafella's picture

hahahaha veeery nice

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

LeroyChristian's picture

can please somebody explain? i dont get it

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
Guest's picture

They are not boring, they are accurate and pursuit for perfection! That's what Germans are known for...

Guest
ronstr's picture

Excellent, you can do this only with the Germans!

ronstr
Activity Score 140
Creative Director at art director
RicardoOliveira1987's picture

Nice and simple. Reminds me of an 80s ad for Lufthansa regarding plains not leaving the airport because "the coffee machine was broken" followed by "if we are like this with small things, imagine how we are with the rest.". Something like that. German style.

RicardoOliveira1987
Activity Score 65
Other at CBSInteractive |

Blog: webfreshquinhas.posterous.com
Twitter: RSPOliveira

Guest's picture

So funny to see some of you guys slamming a Gold Epica :)

This is great work.

Guest
Dzsoi's picture

Perfect insight, I agree, a bank has to be boring, predictable. The ad is not boring, it's funny with a charming elegance and self-irony.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
maayan poplavsky's picture

simple&smart
10/10

maayan poplavsky
Activity Score 51
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