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Score, 3

Campaign
Agency Network: 
Published/Aired: 
July 2011

Description

Print advertisement created by JWT, Brazil for Band Aid, within the category: Health.

Caption

Winning hurts. Band Aid.

Advertising Agency: JWT, Sao Paulo, Brazil
Chief Creative Officer: Mario D'Andrea
Creative Director: Roberto Fernandez
Art Director: Filipe Cuvero
Copywriters: Fábio Leão, Christian Fontana
Photographer: Régis Fernandez
Account Director: Luciana Rodrigues
Account Supervisors: Rafael Freitas, Priscila Arakelian
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Ron Burgundy's picture

this is cool, wondering if there is any way to incorporate the iconic band aid shape besides the "hide my pimple" shaped ones

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Blue Apple's picture

Done

Blue Apple
Activity Score 120
Art Director
Roger Keynes's picture

Like.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

velle's picture

ditto.

velle
Activity Score 1550
Copywriter
CuriousPencil's picture

Surely "Losing hurts" was the start-off point. Then the first client meeting "well, we like the idea, but we don't want to be associated with losers. We'll buy the concept, if you change it entirely..."

Winning Does Not Hurt.

CuriousPencil
Activity Score 4225
Copywriter
ace85le's picture

They're trying too hard and it's not good.

ace85le
Activity Score 3935
Marketing Manager |

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Glut's picture

what happened with the execution? too weak.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
hoozn's picture

I like it. But unfortunately this one is the only one from the series that actually makes sense AND has decent looking numbers.

hoozn
Activity Score 355
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

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