Score, 3

Agency Network: 
July 2011

Print advertisment created by JWT, Brazil for Band Aid, within the category: Health.

Winning hurts. Band Aid.

Advertising Agency: JWT, Sao Paulo, Brazil
Chief Creative Officer: Mario D'Andrea
Creative Director: Roberto Fernandez
Art Director: Filipe Cuvero
Copywriters: Fábio Leão, Christian Fontana
Photographer: Régis Fernandez
Account Director: Luciana Rodrigues
Account Supervisors: Rafael Freitas, Priscila Arakelian

Comments (8)

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Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

this is cool, wondering if there is any way to incorporate the iconic band aid shape besides the "hide my pimple" shaped ones

Blue Apple's picture
Blue Apple
Activity Score 120


Roger Keynes's picture
Roger Keynes
Activity Score 5498


The Jobless Writer
Will Think for Salary

velle's picture
Activity Score 1550


CuriousPencil's picture
Activity Score 4225

Surely "Losing hurts" was the start-off point. Then the first client meeting "well, we like the idea, but we don't want to be associated with losers. We'll buy the concept, if you change it entirely..."

Winning Does Not Hurt.

ace85le's picture
Activity Score 3935

They're trying too hard and it's not good.


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Glut's picture
Activity Score 3935

what happened with the execution? too weak.

hoozn's picture
Activity Score 353

I like it. But unfortunately this one is the only one from the series that actually makes sense AND has decent looking numbers.

who cares? ima play some tunes instead