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Agency Network: 
Published/Aired: 
August 2008
Band Aid Print Ad -  Almost

Description

Print advertisement created by JWT, United Arab Emirates for Band Aid, within the category: House, Garden.

Caption

Cures all wounds. Almost.

Advertising Agency: JWT Dubai, UAE
Executive Creative Director: Chafic Haddad
Copywriter: D V Hari Krishna
Art Director: Kedar Damle
Illustrator: Nabil Kamara
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Highest Rated

deadlinecanwait's picture

nice one

deadlinecanwait
Activity Score 109
Art Director
Crisp One's picture

AAAAAAAAAAAAAAAAAAAAHAHAHAHAHAHAHAHA

please tell me this is a scam ad!

Crisp One
Activity Score 2005
Other at New York
i am zero's picture

very clever...

pashya is zero

i am zero
Activity Score 142
Art Director |

---
i am zero

fifilo's picture

Clever.

fifilo
Activity Score 74
Art director
manga's picture

clever, has emotion. what more for a band aid

manga
Activity Score 111
Publicis Yorum - copywriter
j2mango's picture

sad
nice

j2mango
Activity Score 534
Other
kurtberengeiger's picture

Nice.

kurtberengeiger
Activity Score 7323
Copywriter
getconnected2001's picture

cool......

getconnected2001
Activity Score 987
Art Director at New Delhi
Umberto Vonspiel's picture

Ah ah ah! Really cool ad :)

Umberto Vonspiel
Activity Score 81
Euro RSCG 360 |

http://www.umbertovonspiel.com/ - Let's work together and do many great things !

alizod's picture

awww

bittersweet

got me!

alizod
Activity Score 4
Gulf Marcom
askon's picture

Copy could have made for a quicker "aha!"

askon
Activity Score 433

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Carlos Duty's picture

hahaha

Carlos Duty
Activity Score 96
Copywriter
annwhy's picture

sweet

annwhy
Activity Score 8
VISHAKA COMMUNICATIONS PVT LTD's picture

scam kaam karta hai.
print bhi hota hai
scam amar rahe
Dubai welcomes scam the era

Abhimanyu Mishra

VISHAKA COMMUNI...
Activity Score 29
Creative Director at DELHI & MUMBAI |

Abhimanyu Mishra
Chief Creative Officer

dico's picture

cool!!!
i really like it, simple but so efficient

http://dgdico.blogspot.com/

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

CGilb09's picture

I love the idea, but I agree that the "aha" should have been more dramatic.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

silenciorn's picture

now that's nice... the simplest way to capture an emotion.

silenciorn
Activity Score 153
MoO media |

si fai il mio nome, non ci sono più...

Prakash Jayashanmugam's picture

..nice

Prakash Jayasha...
Activity Score 85
Art Director at Digitas |

..

sneakyhands's picture

great idea, but i think that 'cures' is the wrong word. it's just not what bandaids do. i'd suggest 'heals' on the spot, but that has a funky ring to it.

sneakyhands
Activity Score 1857
Copywriter
art.d.writer's picture

Silent and smart, good job

art.d.writer
Activity Score 23
Art Director, Beanstalk Advertising Pvt, Ltd.
in the name of ad's picture

just nothing to me...

in the name of ad
Activity Score 456
copywriter
pierrelastname's picture

done !!!!!!!!!

pierrelastname
Activity Score 2869
Copywriter
deadlinecanwait's picture

nice one

deadlinecanwait
Activity Score 109
Art Director
theanc's picture

So fucking nice. Very fresh approach.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

campass's picture

very very good!!

campass
Activity Score 120
bluejay's picture

GRRRREEEEEAAAAAAATTTTT!

bluejay
Activity Score 44
stitchy's picture

amazing

stitchy
Activity Score 779
creative design
slip's picture

scaaaaaaaaaaaaaaaaaaaaaaaaaaammm! But it works.

*****

slip
Activity Score 919
designer |

SJB

Guest's picture

Çures all wounds"? Since when did band aids start çuring wounds? Does the agency have one English educated copywriter or have they been replaced with art directors?
Sincerely A Copywriter

Guest
mk86's picture

Yes it should be 'heals', not 'cures', but no need to be so harsh...this is a great idea nonetheless.

mk86
Activity Score 84
Copywriter at Student |

Meg

battlefield's picture

I dont get it, too much decoding.
doesnt work for me. i have no club what this ad is about.
No sales, waste of money.

battlefield
Activity Score 49
Copywriter
mk86's picture

This ad is really easy to decode, I'm surprised you don't get it. The bandaid covers the wound on her ring finger, but doesn't heal her ended marriage (because the ring is off). This has universal appeal too. You're entitled to your opinion but just because you don't get it, doesn't mean it's a waste of money.

mk86
Activity Score 84
Copywriter at Student |

Meg

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