Advertisement
Log in or register to post comments
Ney Frances's picture

AAAAAAAAAAAAAAAAAAAA i hope she falls! bad hiperbole, bad layout, and first idea! congrats for the vintage photo thou!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

A. J. SMITH's picture

I can't really disagree with you more, it is a good message, great layout, and a good simple idea.

Fun and fresh.

actually I could disagree more because it appears we both like the vintage feel to it. Thjough it is irrelevant to the message.

8/10

A. J. SMITH
Activity Score 2822
everartz's picture

BBBBBBBBBBBBBBBBBBBBBBB class work!

everartz
Activity Score 7613
Art Director |

| everartz |

Dick Huges's picture

What??? What??? By eating this product she got so light that now she can fly???? Congratulations!!!!!! You are the #456 creative team that do an ad with this idea!!! You deserve 6 internets!!! Nice!!! Go celebrate!!! Show the ad and kiss the recepcionist she will like it.

Dick Huges
Activity Score 937
Copywriter
drizae's picture

Is that what it is? I thought he just got stronger.

drizae
Activity Score 503
Copywriter |

Fail Harder.

A. J. SMITH's picture

That is it you are right. Although it could be both.

It appears unlike you and I, Dick Huges speaks first, uses his brain later.

A. J. SMITH
Activity Score 2822
Dick Huges's picture

I am sorry she-male but you are wrong. This product is about making you loose weight, not gaining power. And if you pay attention to the pack you see a slim girl on it, not a strong guy. Unfortunely you are wrong. Next time just pay attention before giving your opinion.

Dick Huges
Activity Score 937
Copywriter
A. J. SMITH's picture

I take you point, but look again...

...it seems to me it could be both, yes by having an abstract shape of a thin figure on the pack, it suggests its about losing weight, however, the word 'fitness' to me implies 'strength' more than weightloss (my thinking is that you can be thin and unfit, but not fit and weak)

Maybe we're both right?

A. J. SMITH
Activity Score 2822
juankhr's picture

WTF??? not even the photo bad retouching work, poor 1st idea, bad art direction

juankhr
Activity Score 136
Art Director at la negra buenos aires
Fatto's picture

i like the photo!

I like the pack on the parquette!

but the idea is a revival!

Fatto
Activity Score 102
Art Director
JPWrites's picture

I like this, it's light-hearted and fun, but communicates the product benefit well.

JPWrites
Activity Score 238
Copywriter
Rusio's picture

done too many times. thumbs down.

Rusio
Activity Score 326
Copywriter
addyhoch10's picture

i don't really get why this has to take place in this retro scenery.
it makes the product look dusty

addyhoch10
Activity Score 2592
Art Director
mariayya's picture

yep me neither. confusing. and the idea is not direct enough to allow this distractions

mariayya
Activity Score 150
Copywriter
ramen's picture

why's the product on the dance floor in the first place? i don't take my food with me on a date... unless the guy was being a cheap date ("no, don't order dinner, honey, i've brought us some of my mother's special recipe - just see if you can steal some milk from the couple next to us"), and so the girl's shimmied up the drapes to get away from him (don't blame her!), which then explains his strange romeo-like pose. only question then is : why call the product 'fitness'? hmmm.... perhaps it needs to be rebranded...

ramen
Activity Score 60
Copywriter
shaft_drive's picture

heh. you don't really believe in pausing for a breath, eh?

shaft_drive
Activity Score 273
Creative Director
ramen's picture

what, and let creative inspiration pass me by? :-)

ramen
Activity Score 60
Copywriter
addyong's picture

lame...

addyong
Activity Score 155
Art Director |

Give Me a Hell Yeah!!!

shaft_drive's picture

Hmmmm... actually i quite like that wooden dance floor. everything else is pretty bad. Tell me, creative team, do you actually take a hard-nosed bunch of suits like Nestle through this creative and do they actually give you their whole-hearted approval? Or is it underground stuff? the lame-brain compositing seems to suggest the latter. Yet another arguement for scam work actually slowing down the progress of creative advertising.

shaft_drive
Activity Score 273
Creative Director
Blackhorse's picture

shamlesswork Maccan

Blackhorse
Activity Score 12
Art Director
Featured Content

Latest Collections

Advertisement