Comments (15)

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Boony wants a beer's picture
Boony wants a beer
Activity Score 380

Why illustration? I reckon it should have been shot. And this exact concept was here a week ago for Reverse Bar. Although in this case it's more relevant to the product I guess.

Wren's picture
Activity Score 66

Cadbury reverse.

diptanshu.roy's picture
Activity Score 18

love it

jennywhx's picture
Activity Score 1142

it's bit different with reverse bar i guess. lighter than a balloon? i won't this to happen to me :P
btw, thought pepsi always energetic, this is a bit soft.

pixelbomb1's picture
Activity Score 2385


Arnold Santillan

Vibe's picture
Activity Score 230

This is totally blatant rip off from cadbury! This is worst than Napoleon a gay!

B128's picture
Activity Score 392

I like the simplicity but wonder if it will be taken seriously. I'd like to see the Cadbury's one all the same. Can someone give me a site where I can find it?

the_ashlands's picture
Activity Score 1394

the link for it is right up there in the second comment.

slim's picture
Activity Score 1047

art direction could have been great but instead falls flat.
and the idea doesn't really work in this one, cos the balloon would float too. Kite works much better.

Desi's picture
Activity Score 1042

This is too literal. Lighter then air. Lighter then feather. These are first thoughts. While the art is nice, it is not relevent in this case as this is not Pepsi Look and feel. And what is the brand preposition? Why would I buy diet pepsi over diet coke? Put any diet product and it would work.

cadbury on the other hand was clever idea unlike this one. It was about 'reverse'.

drunk dave's picture
drunk dave
Activity Score 1066

Red Bull gives you wings.

popdistortion's picture
Activity Score 1592

My thought exactly.

Marc-Oliver's picture
Activity Score 2

why should the ballon fall down? doesn't make sense to me at all.

o.m's picture
Activity Score 354

hi shanky
good to c your work here.
piggy says : hi baauji, the illustration looks great.