Agency Network: 
February 2012

Print advertisment created by Touchstone, India for Bajaj, within the category: Electronics, Technology.

Bajaj Mini CFL. Fits anywhere.

Advertising Agency: Touchstone Advertising, Mumbai, India
Creative Director: Adi Upadhyay
Art Directors: Adi Upadhyay, Salil Dandekar, Kailash Chaudhari
Copywriter: Adi Upadhyay
Illustrator: Deepak Khapare
Photographer: Vishal Bhosle

Comments (3)

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Akanksha's picture
Activity Score 5

I think its a smart idea but don't know how much the owl ad works. The beehive and termite ones are very clear.

bate_palmas's picture
Activity Score 1479

Umm...why would there be a light bulb in a beehive? We use hyperbole to help our creativity shine, but when it is absolutely unreal it ceases to be creative and just becomes a cartoon.

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1416

Pera ai gente! 2 estrelas é sacanagem! uma mini lampada onde vocês que eles as coloque!!! aff Grande ideia!