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Baguettes

Published/Aired: 
January 2008
 Baguettes

Description

In French, a chopstick is called a "baguette".

Caption

Asia. One week to figure out all we have in common.

Advertising Agency: DDH, Bordeaux, France
Creative Director: Christophe Pernaudet
Art Director: Thomas Birch
Copywriter: Serge Legrand
Photographer: Sébastien Cottereau
Account Directors: Jean-Marc Dupouy, Géraldine Bertrand
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Tincho's picture

Clean and simple. Nice work.

Tincho
Activity Score 1093
Art Director
Mr.Top's picture

so BAD

Mr.Top
Activity Score 728
True's picture

this ad displays a total lack of cultural sensitivity. In much of Asia, chopsticks sticking up in a bowl of rice resembles incense sticks burning at a funeral.

True
Activity Score 2
Turkel
Pogi5's picture

True I can vouch for this. My wife yells at me whenever I leave my chopsticks sticking out of a bowl like that.

Pogi5
Activity Score 253
Art Director at Vancouver, BC
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