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ellehcimeo's picture

My first thought was "heh heh, true dat" My next thought is... um... so? Anyone who knows anything about Hemp cloth knows that it doesn't contain any THC. Hemp made clothing isn't just for pot heads.
Why alienate anyone who doesn't smoke or is against it by saying "hey, these are made with plants that get people high"?

ellehcimeo
Activity Score 3376
Art Director
ellehcimeo's picture

My first thought was "heh heh, true dat" My next thought is... um... so? Anyone who knows anything about Hemp cloth knows that it doesn't contain any THC. Hemp made clothing isn't just for pot heads.
Why alienate anyone who doesn't smoke or is against it by saying "hey, these are made with plants that get people high"?

ellehcimeo
Activity Score 3376
Art Director
ming the merciless's picture

Clothing made from the same thing that gets us high? Fantastic - makes complete sense to me. It doesn't mean you have to be a stoner to wear it.

Also makes this product stand out in the hugely saturated and competetive clothing market.

Nice work.

ming the merciless
Activity Score 190
Copywriter
act's picture

second to that, plus are they trying to tell us that we can burn or even chew on the clothing??

act
Activity Score 535
Art Director
the_ashlands's picture

chew????

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

the_ashlands's picture

funny...my first thought was your an idiot.

this campaign is clever, maybe a little on the cliche side of the circle, but clever nonetheless. i dont believe it alienates anybody..if people are stupid enough to think these clothes will get them high, and that it's legal to sell illicit clothing, then i'm sure they wouldnt be turned off by the ad because they're obviously high to begin with--and to be honest, what pothead wouldnt want clothes that get you stoned???

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

popdistortion's picture

At least it's nicely done.

popdistortion
Activity Score 1592
justpassingby's picture

these are great, all three of them. My favourite is the spliff, this is my second.
Nice one guys, beautiful art direction btw.

Everyone associates hemp with marijuana, i think we have some jealous people commenting here

justpassingby
Activity Score 1368
Other
mikelite's picture

too easy & expected. plus by reinforcing the connection to marijuana (which I'm a major fan of) it only makes the case for hemp products more difficult to make.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

drizae's picture

Cool, nice photography

drizae
Activity Score 503
Copywriter |

Fail Harder.

ChuckNorris's picture

I smoke when I get tired from too much karate. So I like this ad.

ChuckNorris
Activity Score 834
Creative Director
Jet Propulsion Lab's picture

I thought you were exhausted from shilling Total Gym with Christie Brinkley on late night TV.
Big fan. Big fan...

Jet Propulsion Lab
Activity Score 10679
Copywriter
the.adnerd's picture

nice photos, really

the.adnerd
Activity Score 160
hdgepdge's picture

i bet this was the EASIEST sell to the client ever hahaha. "let's think about it over a joint...."

hdgepdge
Activity Score 20
Art Director |

"the only good race pace is suicide pace, and today looks like a good day to die."

copyboi's picture

Art director: We're hacks. We haven't gotten in CA since like 1981

Copywriter: What is the easiest possible client in the world to do ads for? We can do stuff and give the appearance that we're not hacks.

Art Director: A hemp clothing store!!!!!!!!!!

Copywriter: We're saved!

copyboi
Activity Score 2
Copywriter
mikelite's picture

that's hilarious

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

Vibe's picture

I like this shit! knowudimasyin son! Real dope sheet!

Vibe
Activity Score 230
Art Director
pixelbomb1's picture

it's a shirt. not dope, dope.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

addyhoch10's picture

- - -

addyhoch10
Activity Score 2592
Art Director
ivanlim's picture

here's a question:

this is a visual pun much like the nando's stuff ( check a few pages back).

just a different product.

so what makes this better?

ivanlim
Activity Score 202
Copywriter
mauroxxx's picture

for MANY people is important "be different" so trust me... "be different" makes this product "better", simple

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
Desi's picture

Don't wear this in Saudi Arabia :)

Desi
Activity Score 1042
desailly's picture

Visual pun. Quite a charming one, though. Made me chuckle, but then I was a pothead in my youth.

desailly
Activity Score 470
Copywriter
slim's picture

Visual puns aren't necessarily evil. Fiery fries was one, a very good one of course. And The Economist has been known to dabble in the odd verbal pun. This one's not bad... not brilliant but not awful either. I think the quality of a pun is determined in part by the amount of work needed to actually make it work. Fiery fries, to continue the eg, simply dipped the chip in sauce to look like a match. The other determining factor is the quality of the visual insight. In fiery fries, the insight that a chip dipped in sauce looks like a match was very nice, but in the above case the only real insight is that dope is green and the clothes come in green. That's what's keeping it from greatness, IMHO.

slim
Activity Score 1047
Copywriter
Desi's picture

Fiery Fry was done some 10 years back and WAS NOT a visual pun. There was an idea. It would have been a visual pun if you made french fries looking like fire.

Desi
Activity Score 1042
slim's picture

A visual pun is not defined by whether it has an idea in it or not. It is simply a visual containing dual meanings. Look it up.

slim
Activity Score 1047
Copywriter
jkschlitz's picture

I think this is the weakest of the three. The joint and the packed bowl actually look like what they're supposed to represent. This just looks like a spinach leaf in a baggie.

jkschlitz
Activity Score 48
Graphic Designer
ivanlim's picture

thanks slim.
i totally agree with the fiery fries comparison.
but back then, there weren't many visual puns.

now, there are just as many as there are art directors around.
(sorry, but that's the truth.)

so i'm still wondering how one visual pun is better than another?
besides the obvious: better execution.

ivanlim
Activity Score 202
Copywriter
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