Advertisement

Mashup, 2

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

These were the posters made for the longest videoke session in the Philippines, Bactidol's 12-Hour Singathon. The posters demonstrate the power of a protected throat by showing what a person can continuously sing through seamless song and artist mashups executed as neon signs, a typographic form reminiscent of the actual event.

Print advertisement created by JWT, Philippines for Bactidol, within the category: Pharmaceutical.

Caption

Sing the hits of MISTERMR.BIGSUGARRAYJAYZZTOPSUZARA". Relief from sore throat for up to 12 Hours. Hexetidine Bactidol.

Advertising Agency: JWT, Manila, Philippines
Creative Director: Dave Ferrer
Art Directors: Bob Cruz, Drea Dizon
Copywriter: Maan Bautista, Y2 Villanueva
Illustrator: Bob Cruz, Drea Dizon
Additional credits: Rommel Cortes / Fixstop
Log in or register to post comments

Highest Rated

salil.sharma's picture

some thing new in typographic industry

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

salil.sharma's picture

some thing new in typographic industry

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Nike Diesel's picture

???

Nike Diesel
Activity Score 13630
Art Director
karruza's picture

the concept is fresh, and I get the joke, i get the message but.. its not so memorable don't you think, just imho

karruza
Activity Score 288
chamindarathnayake's picture

Good execution....

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

chamindarathnayake's picture

Good execution....

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

jteslik's picture

C-C-C-COMBO BREAKERRRRRRRRRRRRR!!!!!!!!!!!!!!!!

jteslik
Activity Score 1393
Copywriter at NW Burbs of Chicago
Bob08's picture

Enjoyable.

Bob08
Activity Score 749
Featured Content

Latest Collections

Advertisement