Mashup, 1

Agency Network: 
March 2012


These were the posters made for the longest videoke session in the Philippines, Bactidol's 12-Hour Singathon. The posters demonstrate the power of a protected throat by showing what a person can continuously sing through seamless song and artist mashups executed as neon signs, a typographic form reminiscent of the actual event.

Print advertisement created by JWT, Philippines for Bactidol, within the category: Pharmaceutical.


Sing the hits of FALLOUTBOYGEORGEMICHAELJACKSON5566CYCLEMIND". Relief from sore throat for up to 12 Hours. Hexetidine Bactidol.

Advertising Agency: JWT, Manila, Philippines
Creative Director: Dave Ferrer
Art Directors: Bob Cruz, Drea Dizon
Copywriter: Maan Bautista, Y2 Villanueva
Illustrator: Bob Cruz, Drea Dizon
Additional credits: Rommel Cortes / Fixstop
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Fera Groove's picture


Young & Rubicam Prague - Coleman

Fera Groove
Activity Score 205
Art Director
KbxAds's picture

yeah in my experience of crowdsourcing i have found that people from Philippines are the worst cheats and copy cats and frauds online

Activity Score 943
Copywriter at Surat, India |

Shawali's picture

Great, that's not racist at all....

Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

zealandrous's picture

May I ask, exactly how many years of experience in crowdsourcing have you had? Based on your profile, I'm guessing not too many...

Activity Score 2
salil.sharma's picture

good play with copy

Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

chamindarathnayake's picture

Good execution....

Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake