Mashup, 1

Agency Network: 
March 2012

These were the posters made for the longest videoke session in the Philippines, Bactidol's 12-Hour Singathon. The posters demonstrate the power of a protected throat by showing what a person can continuously sing through seamless song and artist mashups executed as neon signs, a typographic form reminiscent of the actual event.

Print advertisment created by JWT, Philippines for Bactidol, within the category: Pharmaceutical.

Sing the hits of FALLOUTBOYGEORGEMICHAELJACKSON5566CYCLEMIND". Relief from sore throat for up to 12 Hours. Hexetidine Bactidol.

Advertising Agency: JWT, Manila, Philippines
Creative Director: Dave Ferrer
Art Directors: Bob Cruz, Drea Dizon
Copywriter: Maan Bautista, Y2 Villanueva
Illustrator: Bob Cruz, Drea Dizon
Additional credits: Rommel Cortes / Fixstop

Comments (6)

Log in or register to post comments
Fera Groove's picture
Fera Groove
Activity Score 205


Young & Rubicam Prague - Coleman

KbxAds's picture
Activity Score 943

yeah in my experience of crowdsourcing i have found that people from Philippines are the worst cheats and copy cats and frauds online

Shawali's picture
Activity Score 8442

Great, that's not racist at all....

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

zealandrous's picture
Activity Score 2

May I ask, exactly how many years of experience in crowdsourcing have you had? Based on your profile, I'm guessing not too many...

salil.sharma's picture
Activity Score 2428

good play with copy

Designer Don't Do Different Things
They Do Things Differently

chamindarathnayake's picture
Activity Score 377

Good execution....

Chaminda Rathnayake