Baby you're the one

Agency Network: 
February 2013


Print ads are strategically placed at bus shelters in areas with high teen pregnancy rates. It’s the latest tactic in the United Way-led Teen Pregnancy Prevention Initiative. Each ad depicts a teenage boy with headlines reading “Baby, you’re the one,” “You are so fine,” and “I would do anything for you.” The ad copy displays messages that can be found in between the lines of teen love notes. It illustrates that professions of young love and loyalty may be true for now, but bring a baby into the picture and young girls risk dealing with pregnancy on their own. The ads direct teens to, connecting them to information and resources to help prevent pregnancy and promote healthy relationships.

Print advertisement created by Serve Marketing, United States for, within the category: Public Interest, NGO.

Advertising Agency: Serve Marketing, USA
Art Directors: Michael Vojvodich, Matt McNulty
Creative Director: Gary Mueller
Copywriter: Nicholas Pipitone
Photographer: Nick Collura
Photo Retoucher: Anthony Giacomino
Producer: Darlene Stimac
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randomname's picture

These ads are an abortion.

Activity Score 137
bate_palmas's picture

Crap ad. Crap comment.

Activity Score 1479
randomname's picture

Says the failed abortion.

Activity Score 137
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