Good Will Hunting

Agency Network: 
March 2012

Print advertisment created by Hermandad, Brazil for Aza Video, within the category: Media.

Rent movies. Keep lessons.

Advertising Agency: Hermandad, Brazil
Creative Director: Paulo Lima
Art Director: Hugo Michels
Copywriter: Paulo Lima
Photographer: Pixel Imagem
Illustrator: Nubius Pendragon
Planner: Rafael Forti

Comments (7)

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AlvarezArt's picture
Activity Score 82

I love the photography but I can't say I am loving the overall design. Especially the movie-still in the head. I thank something more interesting could have been done with it. I don't get "lessons" from this approach at all

stevel's picture
Activity Score 423

At the very least they could have chosen some MUCH better diatribes. The Devil's Advocate? The Matrix? Come on, there are so many better great soliloquies out there.

kleenex's picture
Activity Score 50528

I agree.

MicheleVirgilio's picture
Activity Score 2617

concpet is nice but i don't like so much the execution

Alexis-Chellito's picture
Activity Score 111

I agree the overall design is a turn-off (they could have contextualized the portraits a little more to make it look less intimidating and more applicable in real life). Granted they've taken a different approach to encourage renting (instead of focusing on entertainment) but the quotes are WAY too long, Way too boring: it doesn't hook you.

Wordfruit's picture
Activity Score 1023

I didn't read the quotes in the heads, but I'm not sure many would...

What does 'keep lessons' mean?

Are you talking about what people can learn from movies?

I'm not sure it rings true enough.

Maybe yes, for some people and some movies, but I would've thought for more people it's about entertainment.

If it really rang true, then maybe I'd then want to go to AzaVideo, but the ad might not have a huge impression on me. It might just put the idea in my head of renting a video.

Why would I then go to AzaVideo?

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

I guess there's an idea here.. but its lost in visual communication.