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WasabiMuffin

Campaign
Agency Network: 
Published/Aired: 
April 2011

Description

Print advertisement created by Grey, Argentina for Ayudin, within the category: House, Garden.

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Daniel Fierro, Gonzalo Ricca
Copywriters: Hernan Kritzer, Rodrigo Greco
Art Directors: Lisandro Cardozo, Tomas Duhalde
Photographers: Facundo Garay, Rodrigo Bermudez
Additional Advertising Agencys: Belen Fagalde, Jorge Villar, Simon Dukart, Sergio Bonavia, Esteban Moreira
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Bob.C's picture

Fun, visually arresting and interesting copy, quite few mental jumps to get to the selling point of the product. If it's normal to use that kind of psychological engagement in Argentina then ok if not then I guess there is a problem with effectiveness.

Bob.C
Activity Score 1159
Copywriter at Convince Ltd |

= http://we-convince.com/ =

tamer samy's picture

What was ''clean dishes, clean taste'' has to do in this Ad ?

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

tamer samy's picture

Yes, i got it when i saw the ''fish and chocolate'' Ad !! but whats wrong with the Wasabi Muffins, still want to try it :)

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

Girlfireice's picture

Love the ad. Its spoofy.

Girlfireice
Activity Score 254
Copywriter at Trainee
Janae's picture

I like the idea. wanna bring this to work on the next aprils fools day.

Janae
Activity Score 385
kleenex's picture

Why not..... Just thrown in some wasabi to a basic muffin mix and your good to go???

kleenex
Activity Score 51078
Web Designer/Developer
NataliaLima's picture

This one is less obvious than the other, but waaay prettier.

NataliaLima
Activity Score 1380
bakamono's picture

Crappy, and yes I have seen wasabi muffins.

bakamono
Activity Score 1002

because therefore it is

dr_alfonso_bremel's picture

It looks good. May be that mix is nearly acepted in some countries, but it works for me.

dr_alfonso_bremel
Activity Score 179
Caldas Naya |

Dr. Alfonso Bremel

mertos's picture

no

mertos
Activity Score 904
Creative Director
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