Agency Network: 
April 2011

Print advertisment created by Grey, Argentina for Ayudin, within the category: House, Garden.

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Daniel Fierro, Gonzalo Ricca
Copywriters: Hernan Kritzer, Rodrigo Greco
Art Directors: Lisandro Cardozo, Tomas Duhalde
Photographers: Facundo Garay, Rodrigo Bermudez
Additional Advertising Agencys: Belen Fagalde, Jorge Villar, Simon Dukart, Sergio Bonavia, Esteban Moreira

Comments (12)

Log in or register to post comments
Girlfireice's picture
Activity Score 254

Like it.

bvital's picture
Activity Score 198

ok so........

LeeHarvey's picture
Activity Score 3045

What I don't get; why the fifties look? And the eighties look for the chocfish? I mean, the art direction is nice, but it's distracting too. Come to think of it, they want you to wash your dishes before you serve dessert? The longer I think about this campaign, the less sense it makes. I'll give 5 stars for the art direction, two for the concept.

gioborde's picture
Activity Score 1387

Ur certainly giving too much thought to it,
AD is distracting but the idea is good IMO


atb2005's picture
Activity Score 13557

The most stupidly elaborate campaign for dish liquid. Clearly, a lot of effort went into this (the execution is excellent), but what for? If the idea sucks, the art direction matters little. And the selling point (clean dishes - clean taste) is poor too. Even the cheapest store brand detergent will get your dishes clean. So why should I buy this one?

dean viii's picture
dean viii
Activity Score 1686

I agree.

jponino's picture
Activity Score 601

probably the pictures of " the fifties" the most used all over the world since this 2 past decades..

jponino's picture
Activity Score 601

leeharvey are you serious??? 5 for the art direction?
even i, a copywriter, would put 1 star for the art direction because it's bad first, and second it's look like so many tutorial you can find on the web or in magazines of graphic design...

LeeHarvey's picture
Activity Score 3045

Hmmm, in my opinion 5 stars is average thus not good, so-so, a bit lame, boring, n fact you're absolutely right jponino! It sucks big time! Thank you.

bakamono's picture
Activity Score 1002


because therefore it is

dr_alfonso_bremel's picture
Activity Score 179

stupid = good

mertos's picture
Activity Score 904