Agency Network: 
May 2011

Print advertisment created by Traffic, New Zealand for Axxis, within the category: Industrial, Agriculture.

There are better ways to build

Advertising Agency: Traffic, New Zealand
Design Director: Barry Bloomfield
Strategy and Marketing analysis: Scott Pilkington
Advertising Creative / Art Direction / Graphic Design: Gareth Poley

Comments (11)

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Bob.C's picture
Activity Score 1159

Ok, safe but good approach, could be more exciting visually. Given the product I think that the copy works well but should be smoother near the end.

jackmancer2017's picture
Activity Score 6992

I don't like the approach and I don't think it's a good one. It's safe indeed - just a very basic thought to it "Hey let's show a bad example and then say how it should be done".

Rotzgoht's picture
Activity Score 186

I get it, I get it. Wood is the villain. Like any bla idea this has a million legs, but all of them are atrophied. You could do an endless stream of things made of wood, but how does that get us back to steel? Each Ad has the same lines, and do not reference the image. Looks nice. Kind of lazy. It's always easier to show the problem than the solution. What if things normally made out of wood were made out of steel? Would that be better? I don't know. Bla.

Billoughsby's picture
Activity Score 5144

So-so ad, but I do like the handmade prop. (This isn't CGI... is it?)

That's it.

kleenex's picture
Activity Score 50118

I like it.

sattvikm's picture
Activity Score 10

Doesn't stand out.

ace85le's picture
Activity Score 3935

Too predictable.


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bhuvneshwar.chd's picture
Activity Score 989

like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Manoma's picture
Activity Score 1108

Nice realisation, but poor idea...

Glut's picture
Activity Score 3935

nicely done, weak idea.

Tripioso's picture
Activity Score 470

I love the visual, but don't get the message. Do they use to build with wood in New Zealand rather than concrete or steel?

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