Tic-Tac-Toe, 1

Agency Network: 
January 2011

Print advertisment created by Lowe, United Arab Emirates for Axe, within the category: Health.

The Axe Effect

Advertising Agency: Lowe Mena, Dubai, UAE
Creative Directors: Mark Lewis, Marwan Saab
CGH / Art Director: Mansoor A. Bhatti
Group Account Director: Tej Desai
Senior Account Manager: Prashob Ravi

Comments (10)

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Highest Rated

HappyHour's picture
Activity Score 2381

O chromosome? Not on this planet, brother.

Migzter13's picture
Activity Score 973

the first one gets me.. the second, not so much.. the third one lost me:P

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

time_traveler's picture
Activity Score 49

looks like a guy on top of a girl.

naughtsoofamous's picture
Activity Score 6


luispiter's picture
Activity Score 2756

jajajajaja i love.. it

HappyHour's picture
Activity Score 2381

Other than the colors, X's and O's have no connection to men and women, respectively. Seems like student work.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

first is the strongest, I dont think its the ideas, but the same execution......axe is one of those brands that you can do a "one off" after one off of the same idea (axe gets you sexy time) and keep the joke going, but I dont think all three are necessary.

Gold's Gym is another like that

Anonymous Author's picture
Anonymous Author
Activity Score 1541

It's not gender specific because the O chromosome is shown with the X chromosome, which by convention indicates hybridisation - in particular splicing animals with humans.

Much love, with kisses and hugs, kisses and hugs... xxoo

Write a wise saying and your name will live forever – Anonymous.

HappyHour's picture
Activity Score 2381

O chromosome? Not on this planet, brother.

sintra's picture
Activity Score 699


the_lizard_king's picture
Activity Score 1257

I think i would consider the 1st and third the most impressive. Good job. Awesome campaign!

And then GOD said...
Let there be creativity!!!