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Shaved

Campaign
Agency Network: 
Published/Aired: 
May 2009
Axe Print Ad -  Shaved

Also From This Campaign 3

Description

Print advertisement created by Ponce, Argentina for Axe, within the category: Health.

Caption

I shaved for today.
New Axe Day & Axe Night. One is suitable for general audiences. The other one is not.

Advertising Agency: Ponce, Buenos Aires, Argentina
Executive Creative Directors: Hernan Ponce, Walter Aregger, Hernan Ibarra
Creative Directors: Ricardo Armentano, Analia Rios
Art Director: Pedro Losada
Production Manager: Roberto Carsillo
Account Executives: Nestor Ferreyro, Francisco Odriozola
Copywriter: Antonio De Federico
Photographer: Martin Sigal
Client Services Director: Vanina Rudaeff
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Mandark's picture

kind of funny. not nearly enough as the other Axe ads, but it will do...

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

Guest's picture

haha really cool!! Great copy, great art, great ad!

Guest
samwanzer28's picture

Subliminal and sexy thats Axe enough for me.

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

mitchelle2child's picture

Thoughtful and Indepth

mitchelle2child
Activity Score 87
Illustrator at bluebird communications
Guest's picture

This is a classy, clever campaign. Great job

Guest
Jon-Paul Mountford's picture

Ha - brilliant incitful, and leaving the viewer some room for interpretation..

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

Guest's picture

Interesting.Nice copy

Guest
TRICKY's picture

sex, still sells

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

great idea

Guest
Guest's picture

Am I missing something. One is suitable, one is not...? But both the bubbles are empty...?
Please explain....

Guest
Guest's picture

Am I missing something...? One is suitable for audiences, one is not...? But both thought bubbles are empty?

Guest
Guest's picture

The bubble in the lower part of the ad can be used in the bubble of the guy or the girl, depending on which AXE you are using.

Guest
Guest's picture

great rack

Guest
Guest's picture

it's pretty. pretty cool!

Guest
Guest's picture

great concept.. but.. why today? am i missing something?

Guest
Guest's picture

great concept.. but.. why today? not tonight? am i missing something?

Guest
Emran Hayat's picture

which 1 suitable for general audiences?? is other 1 a delay spray or wht? lol for the 1st i thought by putting on axe it makes u think blank

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

great concept.. but.. why today? not tonight? am i missing something?

its a translation mistake

Guest
Guest's picture

Don't understand...

Guest
Guest's picture

Best ad I´ve seen in many time. Great graphic solution.

Guest
Zeus's picture

yeah right...because you made it

Zeus
Activity Score 906
somewhere
Guest's picture

um, something about tits...erm, did i mention the tits? so, tits, right?

nice tits.

Guest
Andrey Vaslit's picture

Love it,

Andrey Vaslit
Activity Score 210
Guest's picture

what ad??! DID U SEE HER?!??

Guest
youngilvy's picture

very smart

youngilvy
Activity Score 142
Creative Director
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