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Periodic table

Agency Network: 
Published/Aired: 
August 2009
Axe Print Ad -  Periodic table

Description

Print advertisement created by Lowe, Colombia for Axe, within the category: Health.

Advertising Agency: Lowe/SSP3-Bogotá, Colombia
Executive Creative Director: Jose Miguel Sokoloff
Creative Directors: Margarita Olivar
Art Director: Margarita Olivar
Copywriter: Juan Carlos González
Photographer: Esteban Sosnitsky, Zumo
Agency Producer: Sonia Llanos
Other Additional Advertising Agencys: Juanita Delgado, Natalia Franco
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Blashyrkh's picture

I don't like it. Not to mention that it looks like p0rn website template layout.

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

How do you know?????

Guest
Blashyrkh's picture

Predictable question.

Blashyrkh
Activity Score 32890
Art Director
just write's picture

Agreed

just write
Activity Score 651
Copywriter at Banyantree communications
mauroxxx's picture

even better...men looooooooooove porn.

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
Guest's picture

La idea esta dentro de la estrategia global de Axe, por lo tanto felicitaciones por el concepto

Guest
alexander_bickov's picture

Blashyrkh! True!

alexander_bickov
Activity Score 3279
Guest's picture

Spectacular work. Each girl name is correctly placed on each of the elements Letter code. Excellent creative work.

A guy is a guys gentlemen, there is nothing wrong with it looking like a porn website template layout.

Guest
Guest's picture

poor design

Guest
tytunio's picture

true. axe ads starts to be extr. boring.

tytunio
Activity Score 83
Copywriter at S4 S.A. |

For the fame!

federo's picture

yes!

federo
Activity Score 781
advertising agency
Guest's picture

Well I like it; it fits in well with the nerd. However, although the girls are hot, they look more like their posing for fashion shoots. If they looked like "real" hot girls, with pilloried photos or armature looking photos, this advert would have worked a lot better.

Guest
Guest's picture

and axe stings.. so...

Guest
Guest's picture

Great copy

Guest
Donald Draper's picture

I disagree. You see a coconut? then you have the copy: This is a coconut...

Donald Draper
Activity Score 137
Creative Director
rkdigital's picture

model agency buy out )

rkdigital
Activity Score 116
Art Director
Guest's picture

Hmmm. A bit strained and punny for me. "love is a matter of chemistry...." Not one of my favourites from this campaign.

Guest
tirthomitro's picture

c'mon guys!
this is good ideation and good thinking.
AXE ads have never been this different!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

talkingisfree's picture

Is a good thought but is really ugly to see and the copy is useless, don't add nothing to the concept and is there to say the same thing you see on the visual.

talkingisfree
Activity Score 2712
Art Director
satpal's picture

they just spend time to find the names of the girls.

satpal
Activity Score 144
cmotan's picture

wow.

cmotan
Activity Score 189
Art Director at banda.bg
Donald Draper's picture

maybe too literal? Still a good try...

Donald Draper
Activity Score 137
Creative Director
Zeus's picture

muy buena!!...y me encanta el copy...felicidades

Zeus
Activity Score 906
somewhere
Vincent.Lu's picture

not so done.

Vincent.Lu
Activity Score 8
ruSh.Me's picture

That could be the new website interface.. Each face, clickable, with photo gallery, respective deodorants used and what nots.. Could be fun!!

ruSh.Me
Activity Score 109
TBWA\India
Guest's picture

nice idea, using periodic table is really nice and the copy too.

Guest
Guest's picture

es una porqueria , les quedo una chimba de mal jajjajajajja

Guest
Guest's picture

i dont think so , predictable no good

Guest
Guest's picture

que porqueria

Guest
julian.l's picture

nice copy, weak art direction.

julian.l
Activity Score 56
Art Director at underground - escuela de creativos
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