Advertisement

Fireworks

Campaign
Agency Network: 
Published/Aired: 
February 2012

Description

Print advertisement created by BBH, United Kingdom for Axe, within the category: Health.

Caption

New Axe Anarchy for him + for her
Unleash the chaos

Advertising Agency: BBH, London, UK
Director: Tom Kuntz
Creative Director: Dominic Goldman, David Kolbusz
Creatives: Daniel Schaefer, Szymon Rose
Producer: Suza Horvat
Sound: Factory Studios
Account Directors: Richard Lawson, Keir Mather
Post production: Framestor
Agency Producer: Ruben Mercadal
Photographer: Jean-Yves Lemoigne
Print Producer: Jeremy Gleeson
Account manager: Jennifer Omran
Log in or register to post comments
simonds08's picture

boooo!

edit: this situation makes no sense. why would a girl with a brown bag full of fire works wearing the cleanest, brightest dress known to man be in a grungy shop in the first place?

simonds08
Activity Score 598
Tejónidas's picture

because of Axe!
totally works

Tejónidas
Activity Score 246
Copywriter
simonds08's picture

still not buying it. i prefer old spice!

simonds08
Activity Score 598
Roger Keynes's picture

Check out the tvc. All will be revealed! ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

MicheleVirgilio's picture

nice art direction

MicheleVirgilio
Activity Score 2617
somecopywriter's picture

Love the tension. The expectation that is missing in most Axe ads. And the redhead...

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Ordozgoiti's picture

Hahahaha! Believe it or not, the girl used to be my roommate... Nice one Eva!

And the campaign's pretty cool, by the way.

Ordozgoiti
Activity Score 235
Art Director at Leo Burnett Iberia
advertising ninja's picture

its absolutely beautiful.

great print work.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
mrMagic's picture

This axe ads are normally hit and miss. This time definitely hit.

mrMagic
Activity Score 798
Graphic Designer at RES Group
thedesignaddict's picture

Really well crafted.

thedesignaddict
Activity Score 5403
Art Director at Freelance
ideas creator's picture

great campaign

ideas creator
Activity Score 87
andylefty's picture

These work really well.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Eight's picture

again with the stupidity.

Eight
Activity Score 148
Production Manager
marano's picture

Im curious to know which of these 3 was conceived first. I have a feeling this one was NOT it!

marano
Activity Score 348
Graphic Designer
Jon-Paul Mountford's picture

good stuff. best of the three.

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

reginamor's picture

I love it, i think that is very good. I'm imagine the boom :P

reginamor
Activity Score 8
Michaelsmagic's picture

i gonna buy one

Michaelsmagic
Activity Score 261
olgamarb's picture

Nice idea!

olgamarb
Activity Score 70

olgaberceanu

Featured Content

Latest Collections

Advertisement