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Agency Network: 
Published/Aired: 
July 2011
Axe Print Ad -  Googly

Description

Print advertisement created by Lowe, United Arab Emirates for Axe, within the category: Health.

Advertising Agency: Lowe MENA Dubai, UAE
Creative Directors: Mark Lewis, Komal Bedi Sohal
Art Director: Manosh Kumar Talukdar
Group Account Director: Tej Desai
Account managers: Anita Adaman, Prashob Ravi
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morse's picture

What is happening here, please explain!

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture

It's a calendar of the women football league or something. Anyway, it's very messy.

ace85le
Activity Score 3935
Marketing Manager |

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uldog's picture

Its a calendar for the cricket world cup in India. A "googly" is as type of ball in cricket like a curve ball in baseball hence the connection.

uldog
Activity Score 10
Copywriter
atb2005's picture

Ivan, why are you putting old stuff back on the front page? I remember seeing this ad here last year, I think.

atb2005
Activity Score 13557
welsh523's picture

Points for customizing for current events but Axe just comes out with the same stuff time after time. Some call that consistency. I would like to see something a little different. Then again, if it works; who can argue?

welsh523
Activity Score 150
Planner at Defero USA
dbor's picture

continuous violence

dbor
Activity Score 1455
Lazarus's picture

Not good.

Lazarus
Activity Score 1536
Creative Director
creative.vibes's picture

this could have been a good idea for some BTL medium but for and ad three thumbs down.

creative.vibes
Activity Score 86
Art Director at Bluamobea, UAE
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