Agency Network: 
July 2011
Axe Print Ad -  Googly


Print advertisement created by Lowe, United Arab Emirates for Axe, within the category: Health.

Advertising Agency: Lowe MENA Dubai, UAE
Creative Directors: Mark Lewis, Komal Bedi Sohal
Art Director: Manosh Kumar Talukdar
Group Account Director: Tej Desai
Account managers: Anita Adaman, Prashob Ravi
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morse's picture

What is happening here, please explain!

Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture

It's a calendar of the women football league or something. Anyway, it's very messy.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

uldog's picture

Its a calendar for the cricket world cup in India. A "googly" is as type of ball in cricket like a curve ball in baseball hence the connection.

Activity Score 10
atb2005's picture

Ivan, why are you putting old stuff back on the front page? I remember seeing this ad here last year, I think.

Activity Score 13557
welsh523's picture

Points for customizing for current events but Axe just comes out with the same stuff time after time. Some call that consistency. I would like to see something a little different. Then again, if it works; who can argue?

Activity Score 150
Planner at Defero USA
dbor's picture

continuous violence

Activity Score 1455
Lazarus's picture

Not good.

Activity Score 1536
Creative Director
creative.vibes's picture

this could have been a good idea for some BTL medium but for and ad three thumbs down.

Activity Score 86
Art Director at Bluamobea, UAE