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Agency Network: 
Published/Aired: 
April 2007
Axe Print Ad -  Bathtub

Description

Print advertisement created by Lowe, United Arab Emirates for Axe, within the category: Health.

Caption

The AXE effect

Advertising Agency: Lowe MENA, United Arab Emirates
Creative Directors: Dominic Stallard
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Photographer: Clive Stewart
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Rog's picture

Nice thought.
Very nice thought.
Even if she'd have to be a dwarf.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

kre8's picture

ha.
yyyeeeeeeaaaaaahhhhhhhhhhhhhhh.
like this ever ran in the middle east......haha.
good, though.

kre8
Activity Score 989
Copywriter
buy by bye's picture

boooooooooooooooooooooooooooring

buy by bye
Activity Score 534
Other |

- "Develop your eccentricities while you're young. That way, when you get old, people won't think you're going gaga." -

Tero Ylitalo's picture

It's shower gel. Great thinking, dwarfs are cute.

"Pastes like shit."

Tero Ylitalo
Activity Score 628
Planner at Zeeland
alter ego's picture

Sad to see a really cool brand like AXE being degraded into cheep sex toy. No wit, no smartness.

No wonder frank lowe left the agency.

alter ego
Activity Score 20
Copywriter
thirty6chambers's picture

i didn't know axe was such a classy brand.

thirty6chambers
Activity Score 1464
Art Director
roman-schwienbacher.com's picture

i like it.
then you see the idea on the scond view

roman-schwienba...
Activity Score 1021
Photographer
slim's picture

Brilliant! Most guys will love it, most girls will hate it, but then that's Axe.

slim
Activity Score 1047
Copywriter
B128's picture

Very nice. Luv it.

B128
Activity Score 392
Art Director
Kay's picture

Bravo! Bravo!! Bronze!

Kay
Activity Score 161
Art Director
focus group's picture

Not the best axe ad, but still very funny. Good job!

focus group
Activity Score 146
Other
Punch's picture

El efecto Axe. Otro mas de la linea que tanto conocemos. Mas de lo mismo no merece un bronce.
No soy el que pone los premios. Solo basta con observar la trayectoria de la marca como para
darse cuenta.

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Disco Munky's picture

Weeeeeeeak

;-{

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Communion's picture

oooooooooooooverly done!

Communion
Activity Score 69
Copywriter
EL TRUCHO SALVAJE's picture

PA VARIAR UNA DE AXE BUUUUUUUUUUUUUUUU

EL TRUCHO SALVAJE
Activity Score 40
Art Director
DanteFarla's picture

First idea. Student work
4/10

DanteFarla
Activity Score 40
Art Director
gooshpa00's picture

That is faker than fake can get. The Axe/Lynx brand wouldn't run this in the west, never mind in an area as touchy as the Middle East.

You've gotta be kidding me that people think they can build careers on this scam stuff.

gooshpa00
Activity Score 10
Creative Director
adcook's picture

The entire industry in the region are building careers off scam work. The Dubai Lynx awards were testement to that very fact, hardly any of that stuff ever ran.
I mean does that fact that the Axe towel appeared in the mens room at Lowe Mena's office qualify it as having run? No, and what about the Chiquita Banana radio
ads that won Grand Prix - A JOKE!

The client's in the Middle East are not mature enough to recognize what a bloody idea is, let alone let one run. The industry is fooling itself there.

adcook
Activity Score 156
Other
adcook's picture

SCAM...Smells like LOWE Mena should throw the towel in and confess.
^
(didn't run either)

adcook
Activity Score 156
Other
phantom_2015ad's picture

lol ... thy cud have made the bath tub a little longer ... less a drawf is lyin beneath that layer of froth hehehe

phantom_2015ad
Activity Score 20
Other
otto54's picture

next please!

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

slammary's picture

AXE alway shows us a result rediculous, but the reason is still zero.
For this one, the shampoo ?
AXE, so pitty.

slammary
Activity Score 214
Copywriter
mrtalented's picture

nice concept. bad art direction.

mrtalented
Activity Score 2171
Creative Director
vision's picture

no ! effective................!

vision
Activity Score 16
Creative Director
ralfov's picture

i'm just asking myself how the water got inside the bathtub :D

ralfov
longeranduncut's picture

i'm just asking myself how the water got inside the bathtub :D

longeranduncut
Faheem Shaikh's picture

Waoo!!!

Not enough to show..
Not enough to Hide....

A Good one..

Faheem Shaikh
Activity Score 4
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