AWB Uniform

November 2007

Any old clothes will do.
You wouldn't be caught dead in them but, for a homeless person, they could mean the difference between life and death. Please donate your unwanted clothes to the homeless this winter.

Advertising Agency: Lobedu Leo Burnett, Johannesburg, South Africa
Creative Director: Vanessa Pearson
Copywriter: Angela Collins
Art Director: Yvonne Hall
Photographer: Clive Stewart

Comments (8)

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Luz Valdez's picture
Luz Valdez
Activity Score 64


rituls_2007's picture
Activity Score 45

very nicely done!!!

justpassingby's picture
Activity Score 1368

is that the African nazi uniform? Nooooo, this takes the piss. I saw the bride first and that was emotional and touching than i saw the superman one and thought it was a bit too much but this?! Come on leo burnett, maybe some of these people have too much pride to wear that shit, did you ever think of that?

Pombooie's picture
Activity Score 407

I agree. The Bride was okay. Superman was ridiculous. But this, well it's just crass.

ispeak's picture
Activity Score 90

Guys, please look at this not from the point of view of culture, community, groups, cult,following, belief association blah blah blah... take it from the pov of generosity, help and committment towards the underpriveleged and poor. Its a social message and according to me all of these stand really tall. coz it elevates 'you' the people who donate and makes the people who get it look happy and beautiful.

Kudos Leo and the guy/gal who actually tought of it.

justpassingby's picture
Activity Score 1368

ispeak, do any of these people look happy?? This guy looks like hes been forced to wear it. Besides no one from the AWB would ever give their uniform away ESPECIALLY to a "coloured" South African

Mr.Top's picture
Activity Score 728