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Smash

Campaign
Agency Network: 
Published/Aired: 
February 2011

Description

Print advertisement created by BBDO, France for AVIVA, within the category: Finance.

Advertising Agency: CLM BBDO, France
Executive Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director: Victor Mutel
Copywriter: Vincent Cusenier
Head of Art: Sylvie Etchemaite
Post Production: Spark Link
Photography: Getty Images
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Highest Rated

copycopycopy's picture

I got the idea after I read the copy below. But just a thought, Wouldn't it be better if the word "SMASH" din't look like part of the text message ??

copycopycopy
Activity Score 148
Copywriter
luispiter's picture

what??? i done like

luispiter
Activity Score 2756
comunication
ivan's picture

Are you saying it's done or your don't like it? Also, please be elaborate with your comments. We want to hear your thoughts, not just a few emotional words please!

ivan
Creative Director at Ads of the World
morse's picture

There was something similar, but still quite different.
http://adsoftheworld.com/media/print/orange_dont_text_and_drive

morse
Activity Score 18024
Art Director |

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jackblack's picture

Not great.

jackblack
Activity Score 2357
Art Director
copycopycopy's picture

I got the idea after I read the copy below. But just a thought, Wouldn't it be better if the word "SMASH" din't look like part of the text message ??

copycopycopy
Activity Score 148
Copywriter
Olivs's picture

Awesome !!! Very good job very clever

Olivs
Activity Score 9
Cleverman's picture

The best ad i've seen this week congrats

Cleverman
Activity Score 9
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