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Rock

Campaign
Agency Network: 
Published/Aired: 
September 2008

Description

Print advertisement created by Grey, Norway for Avis, within the category: Professional Services.

Advertising Agency: Uncle Grey, Oslo, Norway
Creative Director: Frank Nystuen
Art Director: Anders Asheim
Copywriter: Elling Aarflot
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Highest Rated

kurtberengeiger's picture

Am I confused or is the message in this advert in direct contradiction with the message in the "Come as you are" advert?
Everyone deserves the same deal – except for "you youngsters"...

kurtberengeiger
Activity Score 7323
Copywriter
dsklan's picture

nice copy, but nothing compared with the old skool avis ad by doyle dane bernbach years ago:
http://www.ciadvertising.org/studies/student/98_fall/theory/weirtz/doy...

dsklan
Activity Score 1926
Art Director at homeshop
Guest commenter's picture

Simply great.

Guest commenter
Whitefang's picture

See my comment on the other ad.

Whitefang
Activity Score 509
Dale's picture

Whitefang, I'm far too lazy to go check every ad for your comments. And I suspect the consumer is as well.

These are definitely retro in many senses—the long copy aside. Do all these work as a campaign? No. Can these work effectively? Yes.

It depends on the context of where these ads are placed. If in an airport terminal where people are waiting through the endless parade of baggage, this kind of ad can work well. In an in-flight magazine the message can come across clearly.

It ain't bad at all. And it is in keeping with Avis' underdog spirit. I like this, but would say the Pinocchio one needs better art direction.

- Commenting in all caps with poor spelling and grammar is so done before -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

kurtberengeiger's picture

Am I confused or is the message in this advert in direct contradiction with the message in the "Come as you are" advert?
Everyone deserves the same deal – except for "you youngsters"...

kurtberengeiger
Activity Score 7323
Copywriter
Christian Kiki's picture

That's what I thought. But I guess it's because this ad is for rental cars the other one for leasing contracts. Two different products with two different approaches it seems. Confusing for the end consumer though.

Christian Kiki
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