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Wrong Right, 3

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by Z+, Brazil for Avianca, within the category: Transport.

Caption

Fast, safe and, of course, stylish.

Advertising Agency: Z+Comunicação, São Paulo Brazil
Creative Directors: Leo Macias, Alan Strozenberg
Art Director: Elias Carmo
Copywriter: Leandro Leal
Illustrator: Ilustra Design
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Highest Rated

morse's picture

Nice illustrations but the concept fails.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Cutarica's picture

how does a skinny woman illustrate safeness?

Cutarica
Activity Score 3451
Illustrator
Janae's picture

the woman stand for fashion and the ticket for safety

Janae
Activity Score 385
CuriousPencil's picture

I think this maze of a puzzle is supposed to show that Avianca ships fashion pieces / samples. So instead of just looking at the illustration (left), the recipient can actually look at the real thing. Unfortunately, the version on the right is wrong: it's still an illustration. This is beyond confusing I'm afraid.

CuriousPencil
Activity Score 4225
Copywriter
morse's picture

Nice illustrations but the concept fails.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

I don't really get it. But I kinda like the art :)

jackmancer2017
Fawwad Shaikh's picture

Not so good, if avianca bringing the new fashion for country, the dress of girl have to be change in the right one. They have to show some new outfit.

Fawwad Shaikh
Activity Score 4
Graphic Designer
Billoughsby's picture

It doesn't help that the package in her hand looks like the design on a popular brand of tampons. I'll leave it at that.

Billoughsby
Activity Score 5144
Art Director |

That's it.

luispiter's picture

mmm the idea??

luispiter
Activity Score 2756
comunication
Roger Keynes's picture

Carry on cargo?

Art Direction overkill.

Would someone be a CD, please!

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

jackblack's picture

Wrong.

jackblack
Activity Score 2357
Art Director
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