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Campaign
Agency Network: 
Published/Aired: 
January 2011

Description

Print advertisement created by Serviceplan, Germany for Avia Motor Oil, within the category: Industrial, Agriculture.

Caption

Makes Your Horses Purr

Advertising Agency: Serviceplan, Munich, Germany
Creative Directors: Matthias Harbeck, Oliver Palmer
Art Directors: Robert Luciani, Michel-Maurice Lück
Copywriter: Vera Karpova
Photographer: Alex Howe
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antoniobac's picture

best of the 3

antoniobac
Activity Score 192
PUCP
mockingbird's picture

this is campaign is really nice.

mockingbird
Activity Score 238
TommyO's picture

How lovely.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

jjf's picture

very nice xD

jjf
Activity Score 260
Copywriter at LINs Advertising & Marketing
tarekanwer's picture

great work

tarekanwer
Activity Score 70
Graphic Designer at mediamarquee
atb2005's picture

I like pretty much everything by this agency that's been posted on aofw, but not this. Why would a grown man (who normally buys motor oil?) care to look at this? It's just too sort of girlie. The only people who would appreciate it are those who work in advertising.

http://www.ilovewavs.com/Effects/Animals/Sound%20Effect%20-%20Cat%20Pu...

atb2005
Activity Score 13557
NataliaLima's picture

Those are not fit for the product AT ALL
However I love them, so cute!

NataliaLima
Activity Score 1380
adgoodie's picture

Ummm...I don't get these :S Why is the horse like a cat?

adgoodie
Activity Score 192
Copywriter
Shmeremy's picture

As a car guy, I get making your engine purr, but this is way off the mark. If I've got horses under the hood, I don't want them playing with yarn balls and scratching posts.

Shmeremy
Activity Score 8
Art Director
cagkanyuksel's picture

Nice.

cagkanyuksel
Activity Score 592
Art Director
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