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James Joyce

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by FCB, Portugal for Avelar Machado, within the category: Professional Services.

Caption

James Joyce and other classics almost as good as new.

Advertising Agency: DraftFCB, Lisbon, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luis Silva Dias
Art Director: Ana Quina
Copywriter: Viton Araujo
Account Supervisors: Andrea Valenti, Pedro Santos
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ChuckN's picture

Yeah, i really liked this campaign.

ChuckN
Activity Score 139
Copywriter
methalla's picture

Something that can help

methalla
Activity Score 36
Graphic Designer
chuckieT's picture

Second-hand books is another one of those briefs I keep seeing people do, although no second-hand bookstore in the world would ever have enough money to pay a big multinational agency to make ads for them.

Yawn.

chuckieT
Activity Score 680
Creative
salil.sharma's picture

good execution

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

ThiagoBz's picture

Good ad but done in 2008: Moacyr Scliar http://ccsp.com.br/novo/27963/Moacyr-Scliar

ThiagoBz
Activity Score 11
Art Director at ESPM RS
Design Central's picture

Nicely done.

Design Central
Activity Score 364
shahidali's picture

Like the retro effect the the choice of fonts. Just that the positioning of the copy shouldn't have been on the visual. Rather it should have been put on a solid panel like an announcement. Good one though.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

vlads's picture

love this campaign the concept is well.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

Chopper's picture

A patch could be acceptable, but a broken lens give the idea of a book too badly damaged to be bought.

Chopper
Activity Score 1015
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