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Agency Network: 
Published/Aired: 
January 2014

Description

Print advertisement created by Serviceplan, Germany for Auto Club Europa, within the category: Automotive.

Caption

At 30km/h everything turns into concrete. Drive responsibly.

Advertising Agency: Serviceplan, Munich, Germany
Creative Directors: Fedja Kehl, Alexander Schill, Manuel Wenzel, Benedikt Goettert
Art Director / Copywriter: Gunnar Buechel
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Adliber's picture

If you had made these models out of real concrete you would've had a potential winner.

Adliber
Activity Score 174
Bogott's picture

ok

Bogott
Activity Score 244
Marino advertising group
your mom's picture

copy sucks son

your mom
Activity Score 737
Creative Director |

Don't argue with your mom!

GrumpyArtDirector's picture

Come on, Serviceplan. You can do better than this.

GrumpyArtDirector
Activity Score 858
Art Director
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