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Barbecue

Campaign
Agency Network: 
Published/Aired: 
August 2010

Description

Print advertisement created by FCB, Romania for Autan, within the category: House, Garden.

Caption

Gotta love the outdoors, the view, the people!
Keeps bugs away, gently.

Advertising Agency: Draftfcb, Bucharest, Romania
Creative Director: Dragos Radulescu
Art Director: George Grosescu
Copywriter: Andrei Zabet
Illustrator: George Grosescu
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LeeHarvey's picture

'Keeps bugs away, gently.'
I don't want those darn bugs kept away gently, I want them DEAD DEAD DEAD!

LeeHarvey
Activity Score 3045
Creative Director
akshaysrikar's picture

hahaha.... no shit

akshaysrikar
Activity Score 420
India
shortafella's picture

I don't get it...

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

atb2005's picture

kill the bugs BEFORE they kill you :-)

atb2005
Activity Score 13557
atb2005's picture

Tagline "Keep bugs away, gently" is poor. Why should we be gentle with them?! That said, illustrations are wonderful. 7 stars for me.

atb2005
Activity Score 13557
Sushi lover's picture

lolz, the message catch me right-a-way since I got so many bites when I bbq in this summer.
But I rather to kill them for sure.

Sushi lover
Activity Score 907

Dream needs to be big!

Guest's picture

i dont get the copy

Guest
belodedici's picture

the tagline belongs to autan. so it's.. mandatory. i suppose.

belodedici
Activity Score 37
elyoshiro's picture

Keep bugs away, "GENTLY" is the benefit?

i don't think so.

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

rurorjuror's picture

nice illustration!

rurorjuror
Activity Score 745
Art Director at Tough Slate Design, Kyiv, Ukraine |

http://coroflot.com/flashback62

Jotacef's picture

the bugs are loving everything, except "the people".. sorry, I dont get it, but the artwork is rocks

Jotacef
Activity Score 219
Copywriter at OGILVY GUATEMALA CITY
NicholeP's picture

I understand nothing from this ads. Good art can't save an ad that has no idea. Try harder, guys...

NicholeP
Activity Score 115
Anonymous Author's picture

That tagline bugs me. Artwork is super.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

LeeHarvey's picture

"That tagline BUGS me".... You're so funny man, you should be a comedian!

LeeHarvey
Activity Score 3045
Creative Director
dollypoppin's picture

I like the idea and the artwork.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

Guest's picture

maybe you can explain to us what the idea is?

Guest
gbl's picture

The more interest have the consumer in a product, the more complicated you can be. ¿Who cares about a "bugs killer" shit?

gbl
Activity Score 451
Copy
mockingbird's picture

why is the copy written in blood? i don't get it.

mockingbird
Activity Score 238
MJStinson77's picture

Love the illustration, but the copy could use some work.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Adaddicted's picture

Awesome art!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

Very efficiently written information. It will be valuable to anybody who usess it, including me. Keep doing what you are doing – for sure i will check out more posts.

Guest
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