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Agency Network: 
Published/Aired: 
September 2012

Description

Print advertisement created by Traffic, Australia for Australian Mushroom Growers Association, within the category: Food.

Advertising Agency: Traffic, Australia
Executive Creative Director / Art Director: Andrew Begg
Copywriters: Andrew Begg, Sam Begg
Designer: Chris Shurey
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Highest Rated

kleenex's picture

I would drop the people with bags over their heads in all the ads.

kleenex
Activity Score 52582
Web Designer/Developer
salil.sharma's picture

lovely campaign

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Roger Keynes's picture

Mushroom and cheese.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

baliais's picture

Hobo

baliais
Activity Score 2618
Graphic Designer
Shawali's picture

The arm flewing shroom comes out ok, but the whole art direction is terrible.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture

I would drop the people with bags over their heads in all the ads.

kleenex
Activity Score 52582
Web Designer/Developer
Roger Keynes's picture

Weirdly, that's actually the best part of the idea.
Mushrooms are sold in paper bags in Oz...
and playing on the old 'kept in dark' mushroom gag.
Overworked campaign and clunky art direction.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Sandeep U's picture

ads of the world please maintain your standard

Sandeep U
Activity Score 24
DraftFCB-ULKA, Mumbai |

sandy24

miko1aj's picture

I don't like being rude, but this is terrible at any level. Sorry.

miko1aj
Activity Score 3086
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