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Comments (12)

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supersupergirl's picture
supersupergirl
Activity Score 294

am so jealous guys!! kudos to the team.

art176's picture
art176
Activity Score 2

nice use of Mutlu Ornamental font!! might of needed some "customishing"...

flurl's picture
flurl
Activity Score 97

Wow, that font is a huge ripoff of Caslon 540

Mr. Cool Supreme's picture
Mr. Cool Supreme
Activity Score 142

Seriously?

sp101's picture
sp101
Activity Score 137

done guys. years ago by saatchi&saatchi and much better. nice try!

Wordnerd's picture
Wordnerd
Activity Score 6692

That campaign for white teeth, right? of so: agree. this is crap compared to that

thebug's picture
thebug
Activity Score 21

This whole campaign is cynical and tasteless. But hey, what are millions of slaughtered human beings compared to some short lists?

chinaski's picture
chinaski
Activity Score 951

yeah, "motherfcker", "bastard" and etc...
black on yellow. calligraphy.

baz's picture
baz
Activity Score 67

Firstly let me say that I don’t really think much of these ads, not clever or striking, it was purely viewing some of the comments that encoureged me to add my own.
Secondly, maybe a few of you making comments should realise that the creators are simply using a very simply message from Ogilvy (I think), there are never right or wrong fonts only appropriate or inappropriate. The meaning being that the style of typeface chosen can have a big impact on the way we view the word and the meaning of it.

Maybe the creators should have had a more appropriate font on the following page for each execution just to appease the audience.

typographic.net

Guest's picture
Guest

With a good or a bad typo Auschwitz remains hell on earth and there is no way to make it look good !!!!!!!!!!!!!

Guest's picture
Guest

The Cockroach Constitution is hilarious.

A book by P.S. Bridgeman

Guest's picture
Guest

I think The Cockroach Constitution is on
Amazon.com....
This book deals with the exploits of The
Roachalinis. They are a mafia-cockroach family doing business in New York City.
The key character is Donnie Cohiba Jr. He is the Roachalini captain of Manhattan and Long Island. He's also the owner of Cohiba Sanitation.

On his way home, he encounters a human named Sarah Smith. Sarah is an NYU student, studying to be an entomologist.(insect scientist) She persuades Donnie to grant her an interview on the resilience of the cockroach. What ensues is a glorious account of the cockroach's incredible journey throughout history, told as only a mobster-cockroach could.

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