Redemption of Sins, Salary

Agency Network: 
December 2010

Print advertisment created by Y&R, Lithuania for, within the category: Public Interest, NGO.

Advertising Agency: Not Perfect | Y&R , Vilnius, Lithuania
Creative Director: Marius Lukosius
Art Director: Dziugas Valancauskas
Copywriter: Paulius Senuta

Comments (9)

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Church Money's picture
Church Money
Activity Score 76

Not sure I agree. The art direction doesn't seem to have anything to do with the content of the ad. More like the art director doodled on the layout and then they just went with it. The copywriting is okay, but I don't think this is the correct approach to get people to donate money to a charity. There are so many positive emotions connected with charities that clever cynicism like this seems to miss a lot of potential.

Galo's picture
Activity Score 446

It's okay if it's targeting Human Resources managers.

goranflr's picture
Activity Score 259

I agree. I think the strategy here was about how to make an original ad instead of how to actually convince people to give. It really seems to be targeting Managers only. How about all the other people?
In the other hand, the art direction is very lazy. No intention to put some brain on it.
And, finally, I think the copywriting is nothing really interesting, it's not jumping to the next level.
In other words, it's a first idea, a first copy and an earlier-than-first art direction following a bad strategy.

MidasTouch's picture
Activity Score 1024

Hm... The graphism is not bad but there is a problem with the tone to me...
Not sure a guy who fired people or took money for himself would appreciate a "life lesson"...
I don't know... Still, it's funny.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

pez's picture
Activity Score 1804

c'mon!!!... what are we talking about?

charlottebree's picture
Activity Score 84

What do al the little scribblings have to do with it? And is it a question or a statement? Bad.

ace85le's picture
Activity Score 3935

This is not out of the box this is lost in the jungle!


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

RadoubleJu's picture
Activity Score 152

This guys seems to be awfully greedy. will anyone like him donate cutting some expenses???

Make it simple..

RadoubleJu's picture
Activity Score 152

This guy seems to be awfully greedy. will anyone like him donate cutting some expenses???

Make it simple..