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Wake up!

Campaign
Agency Network: 
Published/Aired: 
March 2012
Audi Print Ad -  Wake up!

Also From This Campaign 2

Description

Print advertisement created by DDB, Spain for Audi, within the category: Automotive.

Caption

Audi fatigue detector. Wake up!

Advertising Agency: DDB, Spain
General Creative Director: Josep Maria Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Alejandro Arriagada, Jaume Badia
Art Director: Fernando Alcazar
Copywriter: Xavi Gimeno
Account: Cristina Cano, Luca Dell/Oro
Illustrator: Fernando Alcazar
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noknoriano's picture

B R I L L I A N T !!!

noknoriano
Activity Score 73
Art Director
Peter Frank's picture

Makes me want to sleep

Peter Frank
Activity Score 532
Ramat Ajala's picture

Don't get.

Ramat Ajala
Activity Score 794
Raistlyn's picture

oh yeah!

Raistlyn
Activity Score 12
LB100's picture

DDB Spain, stop self commenting! And explain this campaign.

LB100
Activity Score 64
olgamarb's picture

Great idea ! Clever and simply put :)

olgamarb
Activity Score 70

olgaberceanu

Hadrons's picture

It reminds me The Emperor's New Clothes -
The King Is Naked!

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture

Both ads are not that great.

kleenex
Activity Score 51126
Web Designer/Developer
andylefty's picture

Unclear.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
chuckieT's picture

Nice visual pun of the sleepy eyes.

Shame the ad doesn't tell me how the technology works. A paragraph of copy would actually be very interesting to read... but I guess the version that goes to the award shows has that bit taken out.

chuckieT
Activity Score 680
Creative
Wordfruit's picture

Agree -- need more info.

And the number of non-advertising people who will get the sleepy-eyes visual pun in the short space of time they'll be looking at the ad...

Very few, I'd guess.

Wordfruit
Activity Score 1023
ivook's picture

Realmente no lo entienden??
dejen de ver asfalto y miren más allá...

ivook
Activity Score 136
Copywriter at Mccann Erickson Perú
alaaelalfi's picture

You mean clear ... But it is not clear

alaaelalfi
Activity Score 40
Art Director at UPS
Fera Groove's picture

Students don't think it's clear.
That's ok, I can understand why.
Good job DDB, for those who have a brain, it's super clear.

Fera Groove
Activity Score 205
Art Director
elyoshiro's picture

No.

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

ZeSheep's picture

Sleepy eyes...I thought the car had gone turtle :P:P

ZeSheep
Activity Score 174
Copywriter at Mumbai
dinesh.dixit's picture

got it!

dinesh.dixit
Activity Score 6
Art Director
Brushwood's picture

Long time did not see such a graphical concept…congrats

Brushwood
Activity Score 16
Art Director at 6:am Fullsix Group
gioborde's picture

Thats because its a very old visual pun

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

MicheleVirgilio's picture

not so direct but not so bad too

MicheleVirgilio
Activity Score 2617
tirthomitro's picture

clever to power of infinity

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Vanjaaa's picture

Very, very clever! Love it!

Vanjaaa
Activity Score 26
Copywriter
refused's picture

Simple and clear. Excellent execution.

refused
Activity Score 28
fadirahhal's picture

yeah exactly, WAKE UP!

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
adxavi's picture

return classics!
very nice!!

adxavi
Activity Score 12
vlads's picture

so clevere and close with the resource of road. great.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

dlb's picture

damn, that's good.

dlb
Activity Score 42
GonzoGoesToBitgurg's picture

How does a fatigue detector work? I'm intrigued...

GonzoGoesToBitgurg
Activity Score 114

It looks dead. It smells dead. Yet it's moving around... That's interesting.

AlvarezArt's picture

Clever. Best simple creative I have seen in a long time

AlvarezArt
Activity Score 82
Creative Director
Steeez's picture

Love how simple it is... great work

Steeez
Activity Score 104
Art Director at David&Goliath
Abhishek Parikh's picture

Good idea. But how does this technology work?

Abhishek Parikh
Activity Score 568
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