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Audi

Wake up!

Campaign
Spain
Agency Network: 
DDB
Published/Aired: 
March 2012
Posted: 
March 26, 2012
Comments
31
Views
18565
Audi Print Ad - Wake up!

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Tags

Print Spain Automotive Audi DDB

Description

Print advertisement created by DDB, Spain for Audi, within the category: Automotive.

Caption

Audi fatigue detector. Wake up!

Advertising Agency: DDB, Spain
General Creative Director: Josep Maria Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Alejandro Arriagada, Jaume Badia
Art Director: Fernando Alcazar
Copywriter: Xavi Gimeno
Account: Cristina Cano, Luca Dell/Oro
Illustrator: Fernando Alcazar
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noknoriano's picture
Mar 26, 2012 - 11:49

B R I L L I A N T !!!

noknoriano
Activity Score 73
Art Director
Like
Peter Frank's picture
Apr 06, 2012 - 14:25

Makes me want to sleep

Peter Frank
Activity Score 532
Like
Ramat Ajala's picture
Mar 26, 2012 - 11:57

Don't get.

Ramat Ajala
Activity Score 796
Like
1
Raistlyn's picture
Mar 26, 2012 - 12:01

oh yeah!

Raistlyn
Activity Score 12
Like
1
LB100's picture
Mar 26, 2012 - 12:08

DDB Spain, stop self commenting! And explain this campaign.

LB100
Activity Score 64
Like
1
olgamarb's picture
Mar 26, 2012 - 12:16

Great idea ! Clever and simply put :)

olgamarb
Activity Score 70

olgaberceanu

Like
Hadrons's picture
Mar 26, 2012 - 12:24

It reminds me The Emperor's New Clothes -
The King Is Naked!

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Like
kleenex's picture
Mar 26, 2012 - 12:37

Both ads are not that great.

kleenex
Activity Score 52582
Web Designer/Developer
Like
1
andylefty's picture
Mar 26, 2012 - 13:59

Unclear.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Like
1
chuckieT's picture
Mar 26, 2012 - 15:23

Nice visual pun of the sleepy eyes.

Shame the ad doesn't tell me how the technology works. A paragraph of copy would actually be very interesting to read... but I guess the version that goes to the award shows has that bit taken out.

chuckieT
Activity Score 680
Creative
Like
1
Wordfruit's picture
Mar 26, 2012 - 16:10

Agree -- need more info.

And the number of non-advertising people who will get the sleepy-eyes visual pun in the short space of time they'll be looking at the ad...

Very few, I'd guess.

Wordfruit
Activity Score 1023
Wordfruit.com |

Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile

Like
ivook's picture
Mar 26, 2012 - 17:00

Realmente no lo entienden??
dejen de ver asfalto y miren más allá...

ivook
Activity Score 136
Copywriter at Mccann Erickson Perú
Like
alaaelalfi's picture
Mar 26, 2012 - 21:42

You mean clear ... But it is not clear

alaaelalfi
Activity Score 40
Art Director at UPS
Like
1
Fera Groove's picture
Mar 26, 2012 - 22:09

Students don't think it's clear.
That's ok, I can understand why.
Good job DDB, for those who have a brain, it's super clear.

Fera Groove
Activity Score 205
Art Director
Like
1
elyoshiro's picture
Mar 27, 2012 - 0:00

No.

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

Like
1
ZeSheep's picture
Mar 27, 2012 - 1:46

Sleepy eyes...I thought the car had gone turtle :P:P

ZeSheep
Activity Score 174
Copywriter at Mumbai
Like
dinesh.dixit's picture
Mar 27, 2012 - 1:58

got it!

dinesh.dixit
Activity Score 6
Art Director
Like
1
Brushwood's picture
Mar 27, 2012 - 2:54

Long time did not see such a graphical concept…congrats

Brushwood
Activity Score 16
Art Director at 6:am Fullsix Group
Like
gioborde's picture
Apr 01, 2012 - 17:58

Thats because its a very old visual pun

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Like
MicheleVirgilio's picture
Mar 27, 2012 - 5:38

not so direct but not so bad too

MicheleVirgilio
Activity Score 2617
Planner |

http://www.mandarinoadv.com

Like
tirthomitro's picture
Mar 27, 2012 - 6:01

clever to power of infinity

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Like
1
Vanjaaa's picture
Mar 27, 2012 - 6:17

Very, very clever! Love it!

Vanjaaa
Activity Score 26
Copywriter
Like
refused's picture
Mar 27, 2012 - 7:01

Simple and clear. Excellent execution.

refused
Activity Score 28
Like
1
fadirahhal's picture
Mar 27, 2012 - 9:31

yeah exactly, WAKE UP!

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
Like
1
adxavi's picture
Mar 27, 2012 - 10:12

return classics!
very nice!!

adxavi
Activity Score 12
Like
vlads's picture
Mar 27, 2012 - 11:14

so clevere and close with the resource of road. great.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

Like
1
dlb's picture
Mar 27, 2012 - 11:19

damn, that's good.

dlb
Activity Score 42
Like
GonzoGoesToBitgurg's picture
Mar 27, 2012 - 13:34

How does a fatigue detector work? I'm intrigued...

GonzoGoesToBitgurg
Activity Score 114

It looks dead. It smells dead. Yet it's moving around... That's interesting.

Like
1
AlvarezArt's picture
Mar 29, 2012 - 13:39

Clever. Best simple creative I have seen in a long time

AlvarezArt
Activity Score 82
Creative Director
Like
1
Steeez's picture
Mar 29, 2012 - 15:15

Love how simple it is... great work

Steeez
Activity Score 104
Art Director at David&Goliath
Like
Abhishek Parikh's picture
Mar 30, 2012 - 10:24

Good idea. But how does this technology work?

Abhishek Parikh
Activity Score 568

http://isitamoonoraballoon.blogspot.com

Like
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