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Agency Network: 
Published/Aired: 
October 2017

Print advertisment created by Lintas, Portugal for Audi, within the category: Automotive.

New Audi Q5

Now available with adaptive air suspension as an option.

Advertising Agency: Lintas, Lisbon, Portugal
Creative Director: José Godinho Marques
Art Director: Tiago Pinto
Photography: José Gomes Ferreira
Digital Artist: Filipe Almeida
Strategy & Client Service: João França Martins / Joana Lobo

Comments (3)

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Highest Rated

brianabadia's picture
brianabadia
Activity Score 267

Shraddha_pawar

It is called a leveling spirit or leveling bubble. It's commonly used in construction to show that something is level or plumb. They use the analogy of the leveling spirit/bubble, or in this case bubbles that for the Audi logo to show how the suspension works. That no matter the terrain, the suspension of an Audi will adapt and be level/plumed. hope this helps.

Shraddha_pawar's picture
Shraddha_pawar
Activity Score 808

Excuse my ignorance, can someone please explain this?

Shraddha

brianabadia's picture
brianabadia
Activity Score 267

Shraddha_pawar

It is called a leveling spirit or leveling bubble. It's commonly used in construction to show that something is level or plumb. They use the analogy of the leveling spirit/bubble, or in this case bubbles that for the Audi logo to show how the suspension works. That no matter the terrain, the suspension of an Audi will adapt and be level/plumed. hope this helps.

kleenex's picture
kleenex
Activity Score 50582

Even with your great explanation brianabadia I still think these ads are a fail.

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