Agency Network: 
October 2016

We all know that texting and driving is a problem. But most of the people keep doing it because they are too self-confident in their multitasking skills. So to prove them wrong we showed everyone how using smartphones while driving is changing the perception of distances.

Print advertisment created by Saatchi & Saatchi, Bulgaria for Audi, within the category: Automotive.

Leave your phone while you drive. An Audi initiative for safe driving.

Advertising Agency: Saatchi & Saatchi, Sofia, Bulgaria
Creative Director: Konstantin Trendafilov
Creative Leader: Radomir Ivanov
Head of Art: Petya Savova
Copywriter: Peter Pacholov
Art Director: Robert Shunev
Client Services Director: Kristina Petrova
Account Manager: Ivan Totev
Account Executive: Julieta Jeleva

Comments (2)

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kleenex's picture
Activity Score 51022

Seems like I have seen this so many times before.

SaltyCD's picture
Activity Score 48

Leave your phone while you drive has nothing to do with the art direction here. Horrible. If you wanted to tell about perception of distance you need to put the cross road further down.