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Spark plug

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by BBDO, Lebanon for Audi, within the category: Automotive.

Caption

Don’t let your car get in your way. Pass by for a check-up.

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Joe Abou-Khaled
Art Director: Georges Kyrillos
Copywriter: Chris Jabre
Photographer: Steve Kozman
Group Account Director: Claude Checrallah
Account Director: Hala Amiouni
Account Executive: Bilal Khalife
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Highest Rated

Guest's picture

I like the concept, great art direction.

Guest
jackmancer2017's picture

Love the art but the idea is what you could call very literately.

jackmancer2017
Dzsoi's picture

I am surprised that I agree with Jack on an ad. You really should think harder, no creative agency is needed to come up with this "idea", any client could do this.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
jackmancer2017's picture

I'm in doubt whether that's a good or bad thing to hear ;p

jackmancer2017
Guest's picture

Nice art direction, no need for the line. the subheadline was enough..

Guest
Guest's picture

Any client could come up with this idea? Really? Wow you live in a cool world where everyone's oh-so-creative! How I envy you :) Anyhoo, I think this campaign is really good, striking, and smart.

Guest
Dzsoi's picture

It's a cool world where clients are able to come up with literally visualized verbal expressions and where agency workers are able to give 10 out of 10 votes on their own ads ;/ 9.3 from 14 voters? Come on... Pathetic.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Blashyrkh's picture

If they know the browser cookies trick, expect more votes. :p

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

Nice art direction, good concept.

Guest
Oblabla's picture

It took me several seconds to get this ad. maybe it's because i'm not that much into mechanics..it was after a longer analysis that i realized that it was a spark plug

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

Wordnerd's picture

why is there a audi logo on the broken part? kinda stupid, isn't it?

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

I believe when you take your car for a check-up, you replace the basic old original parts with new ones.

Guest
Oblabla's picture

ya the audi logo on the broken part mislead the concept!

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

CuriousPencil's picture

I'm no mechanic, so I don't know how a spark plug's going to help your brakes or steering in the rain. But 'Pass by..." says to me 'don't bother'; hopefully this was machtrans for 'drop in', and not just stupid.

CuriousPencil
Activity Score 4225
Copywriter
kimbaze's picture

nice ad, especially the art direction.

kimbaze
Activity Score 102
Creative Director at ImpactBBDO Algeria |

coz i said so

Anonymous Author's picture

Aren't these mechanical faults likely to cause the car not to start rather than happen while driving?
No? Ok.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

drizae's picture

I see where you are going with this, but tonally I don't think it's Audi. I work on the brand and I wouldn't have thought they'd sign off on anything that makes it seem like their car is breaking down and getting in the way.

Unless I'm missing something here.

The parts are beautifully shot, though.

drizae
Activity Score 503
Copywriter |

Fail Harder.

Guest's picture

Showroom Art Direction.

Clunky idea.

Guest
Guest's picture

I like the concept, great art direction.

Guest
Guest's picture

Yeah, lovely and simple.

Guest
michelangelo's picture

art direction is ok + digital retouching is ok = average

michelangelo
Activity Score 660
Guest's picture

Look lile a Bosch Ad, not Audi.
Expected more.

Guest
Hydrogen's picture

good and simple

Hydrogen
Activity Score 86
Other at none |

hydrogen

shitmonk's picture

where's the front of the car?

shitmonk
Activity Score 465
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