Side Assist

Agency Network: 
October 2012

Audi incorporates in the new Audi Q5 these driving assistance technologies: Audi active lane assist, Audi side assist and Audi adaptive cruise control. These systems make this Audi SUV a leader in the safety and comfort arena. Each of those driving assistance technologies give shape to the claim of the launching campaign of the new model: "You'll never drive alone".

Print advertisment created by DDB, Spain for Audi, within the category: Automotive.

Detect what you don't manage to see. The new Audi Q5 with side assist.
You'll never drive alone.

Advertising Agency: DDB, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Alejandro Arriagada, Jaume Badia
Art Director: Fernando Alcazar
Copywriter: Xavi Gimeno
Illustrator: Diestro
Photographer: Anke Luckmann

Comments (13)

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feysal's picture
Activity Score 2571

awesome the clean style

groovy baby!

NatsN's picture
Activity Score 164

The art is quite bad

Shawali's picture
Activity Score 8442

Well, that is pretty bad...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

the_lizard_king's picture
Activity Score 1257

Is it really ddb's work? It neither has the edge nor the finesse.

And then GOD said...
Let there be creativity!!!

N17's picture
Activity Score 475


kleenex's picture
Activity Score 51044

I want to agree with you.

talkingisfree's picture
Activity Score 2712

Agree. This is very bad.'s picture
Activity Score 288


somecopywriter's picture
Activity Score 1113

The headline is right, I don't see it, is there an ad behind these stock vectors?

Kerninglife's picture
Activity Score 162

I can agree with you guys in that it doesn't convey the message nearly as clear as it should. But I don't think it's that bad. Conceptually I think it's good just needs more polish time.

DaAvitar's picture
Activity Score 198

Why Audi?

anshita.shedha's picture
Activity Score 24

The art and copy not in tandem.

saptohandriyanto's picture
Activity Score 108

As a concept "guardian angels" is overused for sure, this ad not demonstrate newness in any element

sapto handriyanto
Fortune Indonesia