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Path

Agency Network: 
Published/Aired: 
November 2010
Audi Print Ad -  Path

Description

Print advertisement created by DDB, Spain for Audi, within the category: Automotive.

Caption

Make your own path. quattro®

Advertising Agency: DDB, Barcelona, Spain
Creative Director: Alejandro Arriagada
Art Director: Aldo Ferretto
Copywriter: Rodrigo Ramirez Comte
Production: Garrigosa Studio
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jackmancer2017's picture

I'm not sure if many customers will get this but as someone who loves to understand ads and analyse them, I really love it.

jackmancer2017
HappyHour's picture

But isn't the customer's understanding paramount to how good the ad is?

HappyHour
Activity Score 2381
DonDraper's picture

yes, hard to get

DonDraper
Activity Score 18
Creative Director at Sterling Cooper
Guest's picture

LIKE THE IDEA, HATE THE PHOTO

Guest
Guest's picture

Beautiful. Copy could be better.

Guest
Guest's picture

Really good, especially for the luxury car category, which is pretty boring. Congratulations. Good job.

Guest
Guest's picture

aaayyyyyy caldo ya te casheeeeeeeeeeeeee

Guest
Cheerriiee's picture

Simple, i like it,

Cheerriiee
Activity Score 952
Graphic Designer
noknoriano's picture

thanks for all comments !!!

noknoriano
Activity Score 73
Art Director
Guest's picture

What about building a race track (one of those snap together ones) out of terrain pieces? Why would I be using building blocks? Doesn't go with the (translated) copy of "make your own path"

Guest
Guest's picture

copy is not good. explaining the concept. but ignoring the message.

Guest
noknoriano's picture

quattro gives you the liberty to create your own path, the liberty to choose differents kinds of roads ... always we see advertising ads of quattro talking about grip .. this one talk about the liberty of this grip ...

noknoriano
Activity Score 73
Art Director
Guest's picture

I love it :)
Simple, strong concept, intelligent and beatiful.

Congratulations from London

Guest
Anonymous Author's picture

Requires beautification.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Robwanali's picture

i like

Robwanali
Activity Score 132
Creative Director at Insight Media |

love what you do and do what you love

New Nice and Fun's picture

Love it !

Since it's a quattro, I would have probably put only "4 lego bricks" instead of 5!

New Nice and Fun
Activity Score 377
morse's picture

Like this very much. Good work.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

The best I've seen in years audi!! Good work!

It was good to start doing modern works, because its advertising before it was totally outdated. It was like a cathedral.
Good work, guys.

Guest
Anne's picture

good idea.

Anne
Activity Score 508
Art Director
Cesar Hector's picture

Simple and beautiful. Love it, I guess all car lovers will too.

Cesar Hector
Activity Score 217
Toulouse Lautrec
Saloresler's picture

beautiful execution. the the head-scratcher copy doesn't live up to the concept, though.

Saloresler
Activity Score 41
Creative Director at alPunto Advertising
Guest's picture

I'm sorry but i didn't get it

Guest
thedesignaddict's picture

Just OK.

thedesignaddict
Activity Score 5403
Art Director at Freelance
ssguixi's picture

mancer loves it, you are in good shape

ssguixi
Activity Score 213
Art Director at Y&R
JeffP's picture

That one required quite a bit of thinking to understand

JeffP
Activity Score 810
Marketing Manager at TomTom
RicardoOliveira1987's picture

I think it's pretty good. Simple and directed to car lovers.

RicardoOliveira1987
Activity Score 65
Other at CBSInteractive |

Blog: webfreshquinhas.posterous.com
Twitter: RSPOliveira

noknoriano's picture

thanks !!

noknoriano
Activity Score 73
Art Director
Guest's picture

A winner

Guest
TiltedChairCreative's picture

I think it's a pretty darn original take on the age old idea, "Our vehicles can take you anywhere." Nice.

TiltedChairCreative
Activity Score 513
Guest's picture

Why the lego bits? I'm not familiar with quattro but I know the brand Audi. Still couldn't get it. Had to read the comments to get the ad.

Guest
Guest's picture

If all unless you understand what the problem is no longer the notice, right? jajajajajajajajaja
Greetings from India

Guest
shah wali jan's picture

Simple, i like it,

Good work

shah wali jan
Activity Score 257
Graphic Designer at coffee communication
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