Passion leaves its mark again

Agency Network: 
December 2011

This Saturday, December 10th, the Spanish Derbi a.k.a. "El Clásico" will be played at the Santiago Bernabéu Stadium, the long awaited match between Real Madrid CF and FC Barcelona. As a sponsor and official vehicle supplier of both teams, Audi wanted to be present this year in a very special way with an action connecting both online and offline environments: a print ad in major newspapers all over Spain produced as never before and an online video and TV spot (that will be

Print advertisment created by DDB, Spain for Audi, within the category: Automotive.

Passion leaves its mark again.

Advertising Agency: DDB, Spain
Executive Creative Director: Fernando Barbella
Creative Directors: Jaume Badia, Alejandro Arriagada
Art Directors: Silvia Cutillas, Aldo Ferretto
Copywriter: Javier Nuñez

Comments (8)

Log in or register to post comments
Roger Keynes's picture
Roger Keynes
Activity Score 5498


The Jobless Writer
Will Think for Salary

Andrej Troha's picture
Andrej Troha
Activity Score 613

It could be semi-ok if it was for precise navigation systems... but this...

andylefty's picture
Activity Score 4535

Again, okay.

NicoCiego's picture
Activity Score 1033

nothing special

Milan Solanki's picture
Milan Solanki
Activity Score 994

right time to click in, but not the right approach

pierrelastname's picture
Activity Score 2869

baaaaad bad ad !

simonds08's picture
Activity Score 598

Interesting product benefit... doubles as a marker! Saves money that way.

Memetic's picture
Activity Score 150

Oh no. Maybe if better art direction.