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Mountain range

Agency Network: 
Published/Aired: 
December 2010
Audi Print Ad -  Mountain range

Description

A special print for Audi quattro® made of a creased paper. This advert has been

Print advertisement created by DDB, Italy for Audi, within the category: Automotive.

Advertising Agency: DDB, Milan, Italy
Creative Director: Luca Albanese
Art Director: Alessandro Campani
Copywriter: Alessandro Mian
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Guest's picture

This idea was done in the early 2000's. I can't remember which car company it was though. It was in Archive.

Guest
shahidali's picture

i think one was done by land rovers

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

jackmancer2017's picture

Surprised this has never been done before. Not sure if it should be solved with an asterisks but I love the thinking ;p

jackmancer2017
Guest's picture

Haha..not done before?

It´s like THE most done idea ever. Swedish agency Goss got some bronze and silvers for it about 5 years ago. From there: Every now and again.

I´d say this is about the 6th or 8th time I´ve seen it.

Guest
Guest's picture

It has been done before. I think it was for Jeep in the early 2000's.

Guest
thedesignaddict's picture
thedesignaddict
Activity Score 5403
Art Director at Freelance
Guest's picture

Done many times.

Watch here:

http://www.joelapompe.net/category/print-outdoor/auto-4x4/page/5/

(Una tiratina d'orecchie)

Manola Fili

Guest
Guest's picture

Wouldnt the crease flattens out after closing of magazine? All u'll see is crease lines and not the contours. It will work for posters but not a print ad in magazines. Better off copying this other 4WD ad:
http://adsoftheworld.com/media/print/subary_forester_king_of_the_hills

Guest
Guest's picture

Just another mediocre scam ad.

Guest
Guest's picture

GIA' FATTA. Lo scriviamo in italiano così magari in DDB lo capiscono meglio. Ma un po' di cultura pubblicitaria no???

Guest
Guest's picture

I've seen this kind of fake idea loads of times. After 2005 it started to annoy me.

Guest
dadada's picture

in the ad, nothing says that it's snow!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

joelapompe's picture

such a shame :
http://bit.ly/gva1gc

joelapompe
Activity Score 3853
Guest's picture

Poor execution.

Guest
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