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Lane Assist

Campaign
Agency Network: 
Published/Aired: 
October 2012

Description

Audi incorporates in the new Audi Q5 these driving assistance technologies: Audi active lane assist, Audi side assist and Audi adaptive cruise control. These systems make this Audi SUV a leader in the safety and comfort arena. Each of those driving assistance technologies give shape to the claim of the launching campaign of the new model: "You'll never drive alone".

Print advertisement created by DDB, Spain for Audi, within the category: Automotive.

Caption

Always on the road. The new Audi Q5 with active lane assist.
You'll never drive alone.

Advertising Agency: DDB, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Alejandro Arriagada, Jaume Badia
Art Director: Fernando Alcazar
Copywriter: Xavi Gimeno
Illustrator: Diestro
Photographer: Anke Luckmann
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stickynotes's picture

where is the art direction and where is the idea? sorry, but icon-people holding hands is no idea. (maybe because the car would just crash right through them..)

stickynotes
Activity Score 1094
ajx's picture

Looks like Audi didn't cough up any money for the shoot or the ad. Hence no idea and no models.

ajx
Activity Score 116
Creative Director |

deja fuck

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